#9740B1#9740B1

#9740B1 is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.5% C 0.184 H 317.6°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#9740B1
RGB	rgb(151, 64, 177)
HSL	hsl(286, 47%, 47%)
HSV	hsv(286, 64%, 69%)
CMYK	cmyk(14.7%, 63.8%, 0%, 30.6%)
CIE-LAB	lab(43.39, 53.45, -44.32)
CIE-LCH	lch(43.39, 69.44, 320.33°)
OKLab	oklab(53.5% 0.1361 -0.1241)
OKLCH	oklch(53.5% 0.184 317.6)
XYZ	xyz(22.5306, 13.4213, 42.9902)
Luminance	0.1342 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740B1 #5AB140

analogous

#5F40B1 #9740B1 #B14092

triadic

#9740B1 #B19740 #40B197

tetradic

#9740B1 #B15F40 #5AB140 #4092B1

square

#9740B1 #B15F40 #5AB140 #4092B1

split-complementary

#9740B1 #92B140 #40B15F

monochromatic

#4A1F57 #713084 #9740B1 #B166C8 #C893D8

Accessibility & contrast

On white

5.70

#9740B1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#9740B1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740B1

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740B1	#FFFFFF	#000000	##FFFFFF
##9740B1	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B61B4

Deuteranopia (green-blind)

#4469AE

Tritanopia (blue-blind)

#965473

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #9740b1;
/* rgb */ color: rgb(151, 64, 177);
/* oklch */ color: oklch(53.5% 0.184 317.6);

Tailwind

colors: {
  custom: {
    50: '#b97bc9',
    500: '#9740b1',
    950: '#000000',
  },
}

SCSS

$custom: #9740b1;
$custom-light: #b97bc9;
$custom-dark: #000000;

JSON

{
  "hex": "#9740b1",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 177
  },
  "hsl": {
    "h": 286.195,
    "s": 46.888,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53503,
    "c": 0.18415,
    "h": 317.6
  },
  "luminance": 0.1342
}

Semantic roles & 50–950 ramp

primary

#9740B1

secondary

#97C389

accent

#D75170

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →