#9740AE#9740AE

#9740AE is a mid, vivid purple. Relative luminance 0.133; OKLCH L 53.3% C 0.181 H 318.7°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#9740AE
RGB	rgb(151, 64, 174)
HSL	hsl(287, 46%, 47%)
HSV	hsv(287, 63%, 68%)
CMYK	cmyk(13.2%, 63.2%, 0%, 31.8%)
CIE-LAB	lab(43.22, 52.84, -42.83)
CIE-LCH	lch(43.22, 68.02, 320.97°)
OKLab	oklab(53.32% 0.1361 -0.1197)
OKLCH	oklch(53.32% 0.181 318.7)
XYZ	xyz(22.2349, 13.3030, 41.4327)
Luminance	0.1330 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740AE #57AE40

analogous

#6040AE #9740AE #AE408E

triadic

#9740AE #AE9740 #40AE97

tetradic

#9740AE #AE6040 #57AE40 #408EAE

square

#9740AE #AE6040 #57AE40 #408EAE

split-complementary

#9740AE #8EAE40 #40AE60

monochromatic

#491F55 #703081 #9740AE #B265C6 #C892D7

Accessibility & contrast

On white

5.74

#9740AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#9740AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740AE

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740AE	#FFFFFF	#000000	##FFFFFF
##9740AE	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2060B1

Deuteranopia (green-blind)

#4669AB

Tritanopia (blue-blind)

#975371

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #9740ae;
/* rgb */ color: rgb(151, 64, 174);
/* oklch */ color: oklch(53.3% 0.181 318.7);

Tailwind

colors: {
  custom: {
    50: '#b97ac7',
    500: '#9740ae',
    950: '#000000',
  },
}

SCSS

$custom: #9740ae;
$custom-light: #b97ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#9740ae",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 287.455,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.5332,
    "c": 0.18123,
    "h": 318.7
  },
  "luminance": 0.13302
}

Semantic roles & 50–950 ramp

primary

#9740AE

secondary

#94C288

accent

#D6526E

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740AE

Body copy rendered with the generated semantic roles for this colour.

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