#9740A9#9740A9

#9740A9 is a mid, vivid purple. Relative luminance 0.131; OKLCH L 53.0% C 0.176 H 320.4°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).

Color values

HEX	#9740A9
RGB	rgb(151, 64, 169)
HSL	hsl(290, 45%, 46%)
HSV	hsv(290, 62%, 66%)
CMYK	cmyk(10.7%, 62.1%, 0%, 33.7%)
CIE-LAB	lab(42.93, 51.84, -40.33)
CIE-LCH	lch(42.93, 65.68, 322.12°)
OKLab	oklab(53.02% 0.136 -0.1124)
OKLCH	oklch(53.02% 0.176 320.4)
XYZ	xyz(21.7565, 13.1117, 38.9132)
Luminance	0.1311 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740A9 #52A940

analogous

#6240A9 #9740A9 #A94086

triadic

#9740A9 #A99740 #40A997

tetradic

#9740A9 #A96240 #52A940 #4086A9

square

#9740A9 #A96240 #52A940 #4086A9

split-complementary

#9740A9 #86A940 #40A962

monochromatic

#481E50 #6F2F7D #9740A9 #B362C4 #C98FD5

Accessibility & contrast

On white

5.80

#9740A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#9740A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740A9

5.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740A9	#FFFFFF	#000000	##FFFFFF
##9740A9	1.00	5.80	3.62	5.80
#FFFFFF	5.80	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265FAC

Deuteranopia (green-blind)

#4969A6

Tritanopia (blue-blind)

#98516F

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #9740a9;
/* rgb */ color: rgb(151, 64, 169);
/* oklch */ color: oklch(53.0% 0.176 320.4);

Tailwind

colors: {
  custom: {
    50: '#b87ac3',
    500: '#9740a9',
    950: '#000000',
  },
}

SCSS

$custom: #9740a9;
$custom-light: #b87ac3;
$custom-dark: #000000;

JSON

{
  "hex": "#9740a9",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 169
  },
  "hsl": {
    "h": 289.714,
    "s": 45.064,
    "l": 45.686
  },
  "oklch": {
    "l": 0.53022,
    "c": 0.17642,
    "h": 320.4
  },
  "luminance": 0.13111
}

Semantic roles & 50–950 ramp

primary

#9740A9

secondary

#8FC085

accent

#D55369

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A12

muted

#817C81

Preview Lab

Preview with #9740A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →