#9740A8#9740A8

#9740A8 is a mid, vivid purple. Relative luminance 0.131; OKLCH L 53.0% C 0.175 H 320.8°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#9740A8
RGB	rgb(151, 64, 168)
HSL	hsl(290, 45%, 45%)
HSV	hsv(290, 62%, 66%)
CMYK	cmyk(10.1%, 61.9%, 0%, 34.1%)
CIE-LAB	lab(42.88, 51.65, -39.82)
CIE-LCH	lch(42.88, 65.22, 322.37°)
OKLab	oklab(52.96% 0.1359 -0.1109)
OKLCH	oklch(52.96% 0.175 320.8)
XYZ	xyz(21.6630, 13.0743, 38.4207)
Luminance	0.1307 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740A8 #51A840

analogous

#6340A8 #9740A8 #A84085

triadic

#9740A8 #A89740 #40A897

tetradic

#9740A8 #A86340 #51A840 #4085A8

square

#9740A8 #A86340 #51A840 #4085A8

split-complementary

#9740A8 #85A840 #40A863

monochromatic

#471E4F #6F2F7C #9740A8 #B362C3 #C98ED4

Accessibility & contrast

On white

5.81

#9740A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#9740A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740A8

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740A8	#FFFFFF	#000000	##FFFFFF
##9740A8	1.00	5.81	3.61	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285FAB

Deuteranopia (green-blind)

#4A68A5

Tritanopia (blue-blind)

#98516E

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #9740a8;
/* rgb */ color: rgb(151, 64, 168);
/* oklch */ color: oklch(53.0% 0.175 320.8);

Tailwind

colors: {
  custom: {
    50: '#b87ac2',
    500: '#9740a8',
    950: '#000000',
  },
}

SCSS

$custom: #9740a8;
$custom-light: #b87ac2;
$custom-dark: #000000;

JSON

{
  "hex": "#9740a8",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 168
  },
  "hsl": {
    "h": 290.192,
    "s": 44.828,
    "l": 45.49
  },
  "oklch": {
    "l": 0.52963,
    "c": 0.17546,
    "h": 320.8
  },
  "luminance": 0.13073
}

Semantic roles & 50–950 ramp

primary

#9740A8

secondary

#8EBF85

accent

#D55368

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A12

muted

#817C81

Preview Lab

Preview with #9740A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →