#9740A5#9740A5

#9740A5 is a mid, vivid purple. Relative luminance 0.130; OKLCH L 52.8% C 0.173 H 321.9°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX#9740A5
RGBrgb(151, 64, 165)
HSLhsl(292, 44%, 45%)
HSVhsv(292, 61%, 65%)
CMYKcmyk(8.5%, 61.2%, 0%, 35.3%)
CIE-LABlab(42.71, 51.06, -38.30)
CIE-LCHlch(42.71, 63.83, 323.13°)
OKLaboklab(52.79% 0.1358 -0.1065)
OKLCHoklch(52.79% 0.173 321.9)
XYZxyz(21.3867, 12.9638, 36.9658)
Luminance0.1296 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#9740A5 #4EA540
analogous
#6440A5 #9740A5 #A54081
triadic
#9740A5 #A59740 #40A597
tetradic
#9740A5 #A56440 #4EA540 #4081A5
square
#9740A5 #A56440 #4EA540 #4081A5
split-complementary
#9740A5 #81A540 #40A564
monochromatic
#461E4D #6F2F79 #9740A5 #B461C2 #C98DD3

Accessibility & contrast

On white

5.85
#9740A5 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.59
#9740A5 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740A5
5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##9740A5#FFFFFF#000000##FFFFFF
##9740A51.005.853.595.85
#FFFFFF5.851.0021.001.00
#0000003.5921.001.0021.00
##FFFFFF5.851.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2B5EA8
Deuteranopia (green-blind)
#4C68A2
Tritanopia (blue-blind)
#994F6C
Achromatopsia (no color)
#656565

Design tokens & code

CSS
--color: #9740a5;
/* rgb */ color: rgb(151, 64, 165);
/* oklch */ color: oklch(52.8% 0.173 321.9);
Tailwind
colors: {
  custom: {
    50: '#b87ac0',
    500: '#9740a5',
    950: '#000000',
  },
}
SCSS
$custom: #9740a5;
$custom-light: #b87ac0;
$custom-dark: #000000;
JSON
{
  "hex": "#9740a5",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 165
  },
  "hsl": {
    "h": 291.683,
    "s": 44.105,
    "l": 44.902
  },
  "oklch": {
    "l": 0.52788,
    "c": 0.17261,
    "h": 321.9
  },
  "luminance": 0.12963
}

Semantic roles & 50–950 ramp

primary
#9740A5
secondary
#8BBE83
accent
#D45466
background
#FBF7FB
surface
#F6EEF7
border
#D0C9D0
text
#120A12
muted
#817C81

Preview Lab

Preview with #9740A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#9740A5 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva