#9740A4#9740A4

#9740A4 is a mid, vivid purple. Relative luminance 0.129; OKLCH L 52.7% C 0.172 H 322.3°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#9740A4
RGB	rgb(151, 64, 164)
HSL	hsl(292, 44%, 45%)
HSV	hsv(292, 61%, 64%)
CMYK	cmyk(7.9%, 61%, 0%, 35.7%)
CIE-LAB	lab(42.65, 50.87, -37.79)
CIE-LCH	lch(42.65, 63.37, 323.39°)
OKLab	oklab(52.73% 0.1358 -0.105)
OKLCH	oklch(52.73% 0.172 322.3)
XYZ	xyz(21.2960, 12.9275, 36.4883)
Luminance	0.1293 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740A4 #4DA440

analogous

#6540A4 #9740A4 #A4407F

triadic

#9740A4 #A49740 #40A497

tetradic

#9740A4 #A46540 #4DA440 #407FA4

square

#9740A4 #A46540 #4DA440 #407FA4

split-complementary

#9740A4 #7FA440 #40A465

monochromatic

#461E4C #6E2F78 #9740A4 #B460C1 #C98CD2

Accessibility & contrast

On white

5.86

#9740A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#9740A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740A4

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740A4	#FFFFFF	#000000	##FFFFFF
##9740A4	1.00	5.86	3.59	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5EA7

Deuteranopia (green-blind)

#4C68A1

Tritanopia (blue-blind)

#994F6C

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #9740a4;
/* rgb */ color: rgb(151, 64, 164);
/* oklch */ color: oklch(52.7% 0.172 322.3);

Tailwind

colors: {
  custom: {
    50: '#b87abf',
    500: '#9740a4',
    950: '#000000',
  },
}

SCSS

$custom: #9740a4;
$custom-light: #b87abf;
$custom-dark: #000000;

JSON

{
  "hex": "#9740a4",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 164
  },
  "hsl": {
    "h": 292.2,
    "s": 43.86,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5273,
    "c": 0.17166,
    "h": 322.3
  },
  "luminance": 0.12926
}

Semantic roles & 50–950 ramp

primary

#9740A4

secondary

#8ABD83

accent

#D45465

background

#FBF7FB

surface

#F6EEF7

border

#D0C9D0

text

#120A12

muted

#817C81

Preview Lab

Preview with #9740A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →