#9740A3#9740A3

#9740A3 is a mid, vivid purple. Relative luminance 0.129; OKLCH L 52.7% C 0.171 H 322.7°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#9740A3
RGB	rgb(151, 64, 163)
HSL	hsl(293, 44%, 45%)
HSV	hsv(293, 61%, 64%)
CMYK	cmyk(7.4%, 60.7%, 0%, 36.1%)
CIE-LAB	lab(42.60, 50.67, -37.28)
CIE-LCH	lch(42.60, 62.91, 323.66°)
OKLab	oklab(52.67% 0.1357 -0.1035)
OKLCH	oklch(52.67% 0.171 322.7)
XYZ	xyz(21.2061, 12.8915, 36.0145)
Luminance	0.1289 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740A3 #4CA340

analogous

#6640A3 #9740A3 #A3407E

triadic

#9740A3 #A39740 #40A397

tetradic

#9740A3 #A36640 #4CA340 #407EA3

square

#9740A3 #A36640 #4CA340 #407EA3

split-complementary

#9740A3 #7EA340 #40A366

monochromatic

#461D4B #6E2F77 #9740A3 #B560C0 #C98CD2

Accessibility & contrast

On white

5.87

#9740A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#9740A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740A3

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740A3	#FFFFFF	#000000	##FFFFFF
##9740A3	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5EA6

Deuteranopia (green-blind)

#4D68A0

Tritanopia (blue-blind)

#994F6B

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #9740a3;
/* rgb */ color: rgb(151, 64, 163);
/* oklch */ color: oklch(52.7% 0.171 322.7);

Tailwind

colors: {
  custom: {
    50: '#b87abf',
    500: '#9740a3',
    950: '#000000',
  },
}

SCSS

$custom: #9740a3;
$custom-light: #b87abf;
$custom-dark: #000000;

JSON

{
  "hex": "#9740a3",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 163
  },
  "hsl": {
    "h": 292.727,
    "s": 43.612,
    "l": 44.51
  },
  "oklch": {
    "l": 0.52673,
    "c": 0.17072,
    "h": 322.7
  },
  "luminance": 0.1289
}

Semantic roles & 50–950 ramp

primary

#9740A3

secondary

#89BD82

accent

#D35464

background

#FBF7FB

surface

#F6EEF7

border

#D0C9D0

text

#120A12

muted

#817C81

Preview Lab

Preview with #9740A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →