#97404D#97404D

#97404D is a mid, moderate red. Relative luminance 0.108; OKLCH L 49.1% C 0.117 H 13.3°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#97404D
RGB	rgb(151, 64, 77)
HSL	hsl(351, 40%, 42%)
HSV	hsv(351, 58%, 59%)
CMYK	cmyk(0%, 57.6%, 49%, 40.8%)
CIE-LAB	lab(39.21, 37.72, 10.52)
CIE-LCH	lch(39.21, 39.16, 15.59°)
OKLab	oklab(49.06% 0.114 0.0269)
OKLCH	oklch(49.06% 0.117 13.3)
XYZ	xyz(15.9366, 10.7837, 8.2620)
Luminance	0.1078 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97404D #40978A

analogous

#974079 #97404D #975E40

triadic

#97404D #4D9740 #404D97

tetradic

#97404D #799740 #40978A #5E4097

square

#97404D #799740 #40978A #5E4097

split-complementary

#97404D #40975E #407997

monochromatic

#411C21 #6C2E37 #97404D #B95B69 #CC8690

Accessibility & contrast

On white

6.65

#97404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#97404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97404D

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97404D	#FFFFFF	#000000	##FFFFFF
##97404D	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514D

Deuteranopia (green-blind)

#69634B

Tritanopia (blue-blind)

#A43445

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #97404d;
/* rgb */ color: rgb(151, 64, 77);
/* oklch */ color: oklch(49.1% 0.117 13.3);

Tailwind

colors: {
  custom: {
    50: '#ba787e',
    500: '#97404d',
    950: '#000000',
  },
}

SCSS

$custom: #97404d;
$custom-light: #ba787e;
$custom-dark: #000000;

JSON

{
  "hex": "#97404d",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 351.034,
    "s": 40.465,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49063,
    "c": 0.11713,
    "h": 13.3
  },
  "luminance": 0.10782
}

Semantic roles & 50–950 ramp

primary

#97404D

secondary

#7DB6AE

accent

#D0BE57

background

#FBF7F7

surface

#F7EDEE

border

#D0C8C9

text

#12090A

muted

#817B7C

Preview Lab

Preview with #97404D

Body copy rendered with the generated semantic roles for this colour.

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