#97404A#97404A

#97404A is a mid, moderate red. Relative luminance 0.107; OKLCH L 49.0% C 0.117 H 15.4°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#97404A
RGB	rgb(151, 64, 74)
HSL	hsl(353, 40%, 42%)
HSV	hsv(353, 58%, 59%)
CMYK	cmyk(0%, 57.6%, 51%, 40.8%)
CIE-LAB	lab(39.14, 37.43, 12.31)
CIE-LCH	lch(39.14, 39.40, 18.20°)
OKLab	oklab(48.99% 0.1128 0.0312)
OKLCH	oklch(48.99% 0.117 15.4)
XYZ	xyz(15.8331, 10.7424, 7.7169)
Luminance	0.1074 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97404A #40978D

analogous

#974076 #97404A #976140

triadic

#97404A #4A9740 #404A97

tetradic

#97404A #769740 #40978D #614097

square

#97404A #769740 #40978D #614097

split-complementary

#97404A #409761 #407697

monochromatic

#411C20 #6C2E35 #97404A #B95B66 #CC868E

Accessibility & contrast

On white

6.67

#97404A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#97404A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97404A

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97404A	#FFFFFF	#000000	##FFFFFF
##97404A	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514A

Deuteranopia (green-blind)

#696348

Tritanopia (blue-blind)

#A43344

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #97404a;
/* rgb */ color: rgb(151, 64, 74);
/* oklch */ color: oklch(49.0% 0.117 15.4);

Tailwind

colors: {
  custom: {
    50: '#ba787c',
    500: '#97404a',
    950: '#000000',
  },
}

SCSS

$custom: #97404a;
$custom-light: #ba787c;
$custom-dark: #000000;

JSON

{
  "hex": "#97404a",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 353.103,
    "s": 40.465,
    "l": 42.157
  },
  "oklch": {
    "l": 0.48987,
    "c": 0.117,
    "h": 15.4
  },
  "luminance": 0.10741
}

Semantic roles & 50–950 ramp

primary

#97404A

secondary

#7DB6B0

accent

#D0C257

background

#FBF7F7

surface

#F7EDEE

border

#D0C8C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #97404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →