#97394D#97394D

#97394D is a mid, vivid red. Relative luminance 0.100; OKLCH L 48.1% C 0.127 H 10.2°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#97394D
RGB	rgb(151, 57, 77)
HSL	hsl(347, 45%, 41%)
HSV	hsv(347, 62%, 59%)
CMYK	cmyk(0%, 62.3%, 49%, 40.8%)
CIE-LAB	lab(37.92, 41.15, 8.72)
CIE-LCH	lch(37.92, 42.06, 11.96°)
OKLab	oklab(48.09% 0.1248 0.0225)
OKLCH	oklch(48.09% 0.127 10.2)
XYZ	xyz(15.5664, 10.0433, 8.1385)
Luminance	0.1004 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97394D #399783

analogous

#97397C #97394D #975439

triadic

#97394D #4D9739 #394D97

tetradic

#97394D #7C9739 #399783 #543997

square

#97394D #7C9739 #399783 #543997

split-complementary

#97394D #399754 #397C97

monochromatic

#3E1720 #6B2836 #97394D #BD5067 #CE7D8E

Accessibility & contrast

On white

6.98

#97394D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#97394D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97394D

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97394D	#FFFFFF	#000000	##FFFFFF
##97394D	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4D4D

Deuteranopia (green-blind)

#66604B

Tritanopia (blue-blind)

#A42C41

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #97394d;
/* rgb */ color: rgb(151, 57, 77);
/* oklch */ color: oklch(48.1% 0.127 10.2);

Tailwind

colors: {
  custom: {
    50: '#ba747e',
    500: '#97394d',
    950: '#000000',
  },
}

SCSS

$custom: #97394d;
$custom-light: #ba747e;
$custom-dark: #000000;

JSON

{
  "hex": "#97394d",
  "rgb": {
    "r": 151,
    "g": 57,
    "b": 77
  },
  "hsl": {
    "h": 347.234,
    "s": 45.192,
    "l": 40.784
  },
  "oklch": {
    "l": 0.48092,
    "c": 0.12681,
    "h": 10.2
  },
  "luminance": 0.10041
}

Semantic roles & 50–950 ramp

primary

#97394D

secondary

#75B7A9

accent

#D5B953

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#12080A

muted

#817B7C

Preview Lab

Preview with #97394D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →