#97394B#97394B

#97394B is a mid, vivid red. Relative luminance 0.100; OKLCH L 48.0% C 0.127 H 11.6°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).

Color values

HEX	#97394B
RGB	rgb(151, 57, 75)
HSL	hsl(349, 45%, 41%)
HSV	hsv(349, 62%, 59%)
CMYK	cmyk(0%, 62.3%, 50.3%, 40.8%)
CIE-LAB	lab(37.87, 40.95, 9.91)
CIE-LCH	lch(37.87, 42.14, 13.61°)
OKLab	oklab(48.04% 0.124 0.0254)
OKLCH	oklch(48.04% 0.127 11.6)
XYZ	xyz(15.4968, 10.0154, 7.7723)
Luminance	0.1001 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97394B #399785

analogous

#97397A #97394B #975639

triadic

#97394B #4B9739 #394B97

tetradic

#97394B #7A9739 #399785 #563997

square

#97394B #7A9739 #399785 #563997

split-complementary

#97394B #399756 #397A97

monochromatic

#3E171F #6B2835 #97394B #BD5065 #CE7D8C

Accessibility & contrast

On white

6.99

#97394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.00

#97394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97394B

6.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97394B	#FFFFFF	#000000	##FFFFFF
##97394B	1.00	6.99	3.00	6.99
#FFFFFF	6.99	1.00	21.00	1.00
#000000	3.00	21.00	1.00	21.00
##FFFFFF	6.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D4B

Deuteranopia (green-blind)

#666049

Tritanopia (blue-blind)

#A42B40

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #97394b;
/* rgb */ color: rgb(151, 57, 75);
/* oklch */ color: oklch(48.0% 0.127 11.6);

Tailwind

colors: {
  custom: {
    50: '#ba747d',
    500: '#97394b',
    950: '#000000',
  },
}

SCSS

$custom: #97394b;
$custom-light: #ba747d;
$custom-dark: #000000;

JSON

{
  "hex": "#97394b",
  "rgb": {
    "r": 151,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 348.511,
    "s": 45.192,
    "l": 40.784
  },
  "oklch": {
    "l": 0.48039,
    "c": 0.12656,
    "h": 11.6
  },
  "luminance": 0.10014
}

Semantic roles & 50–950 ramp

primary

#97394B

secondary

#75B7AA

accent

#D5BC53

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#120809

muted

#817B7B

Preview Lab

Preview with #97394B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →