#973944#973944

#973944 is a mid, vivid red. Relative luminance 0.099; OKLCH L 47.9% C 0.126 H 16.2°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#973944
RGB	rgb(151, 57, 68)
HSL	hsl(353, 45%, 41%)
HSV	hsv(353, 62%, 59%)
CMYK	cmyk(0%, 62.3%, 55%, 40.8%)
CIE-LAB	lab(37.71, 40.32, 14.12)
CIE-LCH	lch(37.71, 42.72, 19.30°)
OKLab	oklab(47.86% 0.1211 0.0353)
OKLCH	oklch(47.86% 0.126 16.2)
XYZ	xyz(15.2703, 9.9248, 6.5793)
Luminance	0.0992 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973944 #39978C

analogous

#973973 #973944 #975D39

triadic

#973944 #449739 #394497

tetradic

#973944 #739739 #39978C #5D3997

square

#973944 #739739 #39978C #5D3997

split-complementary

#973944 #39975D #397397

monochromatic

#3E171C #6B2830 #973944 #BD505D #CE7D86

Accessibility & contrast

On white

7.04

#973944 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#973944 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973944

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973944	#FFFFFF	#000000	##FFFFFF
##973944	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D44

Deuteranopia (green-blind)

#676042

Tritanopia (blue-blind)

#A5293D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #973944;
/* rgb */ color: rgb(151, 57, 68);
/* oklch */ color: oklch(47.9% 0.126 16.2);

Tailwind

colors: {
  custom: {
    50: '#bb7477',
    500: '#973944',
    950: '#000000',
  },
}

SCSS

$custom: #973944;
$custom-light: #bb7477;
$custom-dark: #000000;

JSON

{
  "hex": "#973944",
  "rgb": {
    "r": 151,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 352.979,
    "s": 45.192,
    "l": 40.784
  },
  "oklch": {
    "l": 0.47863,
    "c": 0.12615,
    "h": 16.2
  },
  "luminance": 0.09923
}

Semantic roles & 50–950 ramp

primary

#973944

secondary

#75B7AF

accent

#D5C653

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →