#97384D#97384D

#97384D is a mid, vivid red. Relative luminance 0.099; OKLCH L 48.0% C 0.128 H 9.8°. Best body text is #FFFFFF at 7.03:1 contrast (WCAG AA passes).

Color values

HEX	#97384D
RGB	rgb(151, 56, 77)
HSL	hsl(347, 46%, 41%)
HSV	hsv(347, 63%, 59%)
CMYK	cmyk(0%, 62.9%, 49%, 40.8%)
CIE-LAB	lab(37.74, 41.62, 8.47)
CIE-LCH	lch(37.74, 42.47, 11.51°)
OKLab	oklab(47.96% 0.1263 0.0219)
OKLCH	oklch(47.96% 0.128 9.8)
XYZ	xyz(15.5174, 9.9454, 8.1222)
Luminance	0.0994 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97384D #389782

analogous

#97387C #97384D #975238

triadic

#97384D #4D9738 #384D97

tetradic

#97384D #7C9738 #389782 #523897

square

#97384D #7C9738 #389782 #523897

split-complementary

#97384D #389752 #387C97

monochromatic

#3E171F #6A2736 #97384D #BE4F67 #CE7B8E

Accessibility & contrast

On white

7.03

#97384D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#97384D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97384D

7.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97384D	#FFFFFF	#000000	##FFFFFF
##97384D	1.00	7.03	2.99	7.03
#FFFFFF	7.03	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4D4D

Deuteranopia (green-blind)

#65604B

Tritanopia (blue-blind)

#A42A40

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #97384d;
/* rgb */ color: rgb(151, 56, 77);
/* oklch */ color: oklch(48.0% 0.128 9.8);

Tailwind

colors: {
  custom: {
    50: '#ba747e',
    500: '#97384d',
    950: '#000000',
  },
}

SCSS

$custom: #97384d;
$custom-light: #ba747e;
$custom-dark: #000000;

JSON

{
  "hex": "#97384d",
  "rgb": {
    "r": 151,
    "g": 56,
    "b": 77
  },
  "hsl": {
    "h": 346.737,
    "s": 45.894,
    "l": 40.588
  },
  "oklch": {
    "l": 0.47961,
    "c": 0.12817,
    "h": 9.8
  },
  "luminance": 0.09943
}

Semantic roles & 50–950 ramp

primary

#97384D

secondary

#73B7A8

accent

#D6B952

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#12080A

muted

#817B7C

Preview Lab

Preview with #97384D

Body copy rendered with the generated semantic roles for this colour.

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