#973743#973743

#973743 is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.6% C 0.129 H 16.0°. Best body text is #FFFFFF at 7.13:1 contrast (WCAG AA passes).

Color values

HEX	#973743
RGB	rgb(151, 55, 67)
HSL	hsl(353, 47%, 40%)
HSV	hsv(353, 64%, 59%)
CMYK	cmyk(0%, 63.6%, 55.6%, 40.8%)
CIE-LAB	lab(37.33, 41.17, 14.24)
CIE-LCH	lch(37.33, 43.57, 19.08°)
OKLab	oklab(47.58% 0.1237 0.0355)
OKLCH	oklch(47.58% 0.129 16)
XYZ	xyz(15.1431, 9.7189, 6.3876)
Luminance	0.0972 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973743 #37978B

analogous

#973773 #973743 #975B37

triadic

#973743 #439737 #374397

tetradic

#973743 #739737 #37978B #5B3797

square

#973743 #739737 #37978B #5B3797

split-complementary

#973743 #37975B #377397

monochromatic

#3D161B #6A272F #973743 #BE4D5B #CF7A84

Accessibility & contrast

On white

7.13

#973743 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#973743 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973743

7.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973743	#FFFFFF	#000000	##FFFFFF
##973743	1.00	7.13	2.94	7.13
#FFFFFF	7.13	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B43

Deuteranopia (green-blind)

#665F41

Tritanopia (blue-blind)

#A5263C

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #973743;
/* rgb */ color: rgb(151, 55, 67);
/* oklch */ color: oklch(47.6% 0.129 16.0);

Tailwind

colors: {
  custom: {
    50: '#bb7377',
    500: '#973743',
    950: '#000000',
  },
}

SCSS

$custom: #973743;
$custom-light: #bb7377;
$custom-dark: #000000;

JSON

{
  "hex": "#973743",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 67
  },
  "hsl": {
    "h": 352.5,
    "s": 46.602,
    "l": 40.392
  },
  "oklch": {
    "l": 0.47576,
    "c": 0.12869,
    "h": 16
  },
  "luminance": 0.09717
}

Semantic roles & 50–950 ramp

primary

#973743

secondary

#72B8AF

accent

#D6C652

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973743

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →