#973741#973741

#973741 is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.5% C 0.129 H 17.3°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#973741
RGB	rgb(151, 55, 65)
HSL	hsl(354, 47%, 40%)
HSV	hsv(354, 64%, 59%)
CMYK	cmyk(0%, 63.6%, 57%, 40.8%)
CIE-LAB	lab(37.29, 41.01, 15.45)
CIE-LCH	lch(37.29, 43.82, 20.64°)
OKLab	oklab(47.53% 0.1229 0.0383)
OKLCH	oklch(47.53% 0.129 17.3)
XYZ	xyz(15.0841, 9.6953, 6.0771)
Luminance	0.0969 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973741 #37978D

analogous

#973771 #973741 #975D37

triadic

#973741 #419737 #374197

tetradic

#973741 #719737 #37978D #5D3797

square

#973741 #719737 #37978D #5D3797

split-complementary

#973741 #37975D #377197

monochromatic

#3D161A #6A272E #973741 #BE4D59 #CF7A83

Accessibility & contrast

On white

7.15

#973741 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#973741 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973741

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973741	#FFFFFF	#000000	##FFFFFF
##973741	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B41

Deuteranopia (green-blind)

#675F3F

Tritanopia (blue-blind)

#A5263B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #973741;
/* rgb */ color: rgb(151, 55, 65);
/* oklch */ color: oklch(47.5% 0.129 17.3);

Tailwind

colors: {
  custom: {
    50: '#bb7375',
    500: '#973741',
    950: '#000000',
  },
}

SCSS

$custom: #973741;
$custom-light: #bb7375;
$custom-dark: #000000;

JSON

{
  "hex": "#973741",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 65
  },
  "hsl": {
    "h": 353.75,
    "s": 46.602,
    "l": 40.392
  },
  "oklch": {
    "l": 0.47529,
    "c": 0.12868,
    "h": 17.3
  },
  "luminance": 0.09693
}

Semantic roles & 50–950 ramp

primary

#973741

secondary

#72B8B0

accent

#D6C852

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973741

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →