#973740#973740

#973740 is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.5% C 0.129 H 17.9°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#973740
RGB	rgb(151, 55, 64)
HSL	hsl(354, 47%, 40%)
HSV	hsv(354, 64%, 59%)
CMYK	cmyk(0%, 63.6%, 57.6%, 40.8%)
CIE-LAB	lab(37.27, 40.93, 16.05)
CIE-LCH	lch(37.27, 43.96, 21.41°)
OKLab	oklab(47.51% 0.1224 0.0397)
OKLCH	oklch(47.51% 0.129 17.9)
XYZ	xyz(15.0554, 9.6838, 5.9258)
Luminance	0.0968 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973740 #37978E

analogous

#973770 #973740 #975E37

triadic

#973740 #409737 #374097

tetradic

#973740 #709737 #37978E #5E3797

square

#973740 #709737 #37978E #5E3797

split-complementary

#973740 #37975E #377097

monochromatic

#3D161A #6A272D #973740 #BE4D58 #CF7A82

Accessibility & contrast

On white

7.15

#973740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#973740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973740

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973740	#FFFFFF	#000000	##FFFFFF
##973740	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B40

Deuteranopia (green-blind)

#675F3E

Tritanopia (blue-blind)

#A5253B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #973740;
/* rgb */ color: rgb(151, 55, 64);
/* oklch */ color: oklch(47.5% 0.129 17.9);

Tailwind

colors: {
  custom: {
    50: '#bb7374',
    500: '#973740',
    950: '#000000',
  },
}

SCSS

$custom: #973740;
$custom-light: #bb7374;
$custom-dark: #000000;

JSON

{
  "hex": "#973740",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 64
  },
  "hsl": {
    "h": 354.375,
    "s": 46.602,
    "l": 40.392
  },
  "oklch": {
    "l": 0.47507,
    "c": 0.12869,
    "h": 17.9
  },
  "luminance": 0.09682
}

Semantic roles & 50–950 ramp

primary

#973740

secondary

#72B8B1

accent

#D6CA52

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973740

Body copy rendered with the generated semantic roles for this colour.

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