#973739#973739

#973739 is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.129 H 22.3°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#973739
RGB	rgb(151, 55, 57)
HSL	hsl(359, 47%, 40%)
HSV	hsv(359, 64%, 59%)
CMYK	cmyk(0%, 63.6%, 62.3%, 40.8%)
CIE-LAB	lab(37.13, 40.39, 20.26)
CIE-LCH	lch(37.13, 45.19, 26.64°)
OKLab	oklab(47.36% 0.1195 0.0489)
OKLCH	oklch(47.36% 0.129 22.3)
XYZ	xyz(14.8686, 9.6091, 4.9419)
Luminance	0.0961 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973739 #379795

analogous

#973769 #973739 #976537

triadic

#973739 #399737 #373997

tetradic

#973739 #699737 #379795 #653797

square

#973739 #699737 #379795 #653797

split-complementary

#973739 #379765 #376997

monochromatic

#3D1617 #6A2728 #973739 #BE4D4F #CF7A7C

Accessibility & contrast

On white

7.19

#973739 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#973739 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973739

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973739	#FFFFFF	#000000	##FFFFFF
##973739	1.00	7.19	2.92	7.19
#FFFFFF	7.19	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4B38

Deuteranopia (green-blind)

#685F37

Tritanopia (blue-blind)

#A52439

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973739;
/* rgb */ color: rgb(151, 55, 57);
/* oklch */ color: oklch(47.4% 0.129 22.3);

Tailwind

colors: {
  custom: {
    50: '#bb736f',
    500: '#973739',
    950: '#000000',
  },
}

SCSS

$custom: #973739;
$custom-light: #bb736f;
$custom-dark: #000000;

JSON

{
  "hex": "#973739",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 57
  },
  "hsl": {
    "h": 358.75,
    "s": 46.602,
    "l": 40.392
  },
  "oklch": {
    "l": 0.47359,
    "c": 0.12915,
    "h": 22.3
  },
  "luminance": 0.09607
}

Semantic roles & 50–950 ramp

primary

#973739

secondary

#72B8B6

accent

#D6D352

background

#FCF7F6

surface

#F8EDEC

border

#D1C8C7

text

#130807

muted

#827B7A

Preview Lab

Preview with #973739

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →