#973731#973731

#973731 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.2% C 0.130 H 26.8°. Best body text is #FFFFFF at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#973731
RGB	rgb(151, 55, 49)
HSL	hsl(4, 51%, 39%)
HSV	hsv(4, 68%, 59%)
CMYK	cmyk(0%, 63.6%, 67.5%, 40.8%)
CIE-LAB	lab(37.00, 39.87, 25.04)
CIE-LCH	lch(37.00, 47.08, 32.13°)
OKLab	oklab(47.21% 0.1163 0.0588)
OKLCH	oklch(47.21% 0.13 26.8)
XYZ	xyz(14.6845, 9.5354, 3.9724)
Luminance	0.0953 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973731 #319197

analogous

#97315E #973731 #976A31

triadic

#973731 #319737 #373197

tetradic

#973731 #5E9731 #319197 #6A3197

square

#973731 #5E9731 #319197 #6A3197

split-complementary

#973731 #31976A #315E97

monochromatic

#3B1513 #692622 #973731 #C24B43 #D17771

Accessibility & contrast

On white

7.22

#973731 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#973731 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973731

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973731	#FFFFFF	#000000	##FFFFFF
##973731	1.00	7.22	2.91	7.22
#FFFFFF	7.22	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504A30

Deuteranopia (green-blind)

#685F2E

Tritanopia (blue-blind)

#A62236

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973731;
/* rgb */ color: rgb(151, 55, 49);
/* oklch */ color: oklch(47.2% 0.130 26.8);

Tailwind

colors: {
  custom: {
    50: '#bc7269',
    500: '#973731',
    950: '#000000',
  },
}

SCSS

$custom: #973731;
$custom-light: #bc7269;
$custom-dark: #000000;

JSON

{
  "hex": "#973731",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 49
  },
  "hsl": {
    "h": 3.529,
    "s": 51,
    "l": 39.216
  },
  "oklch": {
    "l": 0.47213,
    "c": 0.1303,
    "h": 26.8
  },
  "luminance": 0.09533
}

Semantic roles & 50–950 ramp

primary

#973731

secondary

#6BB4B9

accent

#D2DA4D

background

#FCF7F6

surface

#F8EDEB

border

#D1C8C6

text

#130806

muted

#827B7A

Preview Lab

Preview with #973731

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →