#973729#973729

#973729 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.1% C 0.132 H 30.9°. Best body text is #FFFFFF at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#973729
RGB	rgb(151, 55, 41)
HSL	hsl(8, 57%, 38%)
HSV	hsv(8, 73%, 59%)
CMYK	cmyk(0%, 63.6%, 72.8%, 40.8%)
CIE-LAB	lab(36.88, 39.42, 29.71)
CIE-LCH	lch(36.88, 49.36, 37.00°)
OKLab	oklab(47.09% 0.1132 0.0677)
OKLCH	oklch(47.09% 0.132 30.9)
XYZ	xyz(14.5304, 9.4738, 3.1609)
Luminance	0.0947 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973729 #298997

analogous

#972952 #973729 #976E29

triadic

#973729 #299737 #372997

tetradic

#973729 #529729 #298997 #6E2997

square

#973729 #529729 #298997 #6E2997

split-complementary

#973729 #29976E #295297

monochromatic

#37140F #67251C #973729 #C74936 #D57365

Accessibility & contrast

On white

7.26

#973729 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#973729 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973729

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973729	#FFFFFF	#000000	##FFFFFF
##973729	1.00	7.26	2.89	7.26
#FFFFFF	7.26	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514A27

Deuteranopia (green-blind)

#695F26

Tritanopia (blue-blind)

#A62034

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973729;
/* rgb */ color: rgb(151, 55, 41);
/* oklch */ color: oklch(47.1% 0.132 30.9);

Tailwind

colors: {
  custom: {
    50: '#bc7263',
    500: '#973729',
    950: '#000000',
  },
}

SCSS

$custom: #973729;
$custom-light: #bc7263;
$custom-dark: #000000;

JSON

{
  "hex": "#973729",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 41
  },
  "hsl": {
    "h": 7.636,
    "s": 57.292,
    "l": 37.647
  },
  "oklch": {
    "l": 0.4709,
    "c": 0.13191,
    "h": 30.9
  },
  "luminance": 0.09472
}

Semantic roles & 50–950 ramp

primary

#973729

secondary

#61B0BB

accent

#CDE147

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130805

muted

#827B79

Preview Lab

Preview with #973729

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →