#973728#973728

#973728 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.1% C 0.132 H 31.3°. Best body text is #FFFFFF at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#973728
RGB	rgb(151, 55, 40)
HSL	hsl(8, 58%, 37%)
HSV	hsv(8, 74%, 59%)
CMYK	cmyk(0%, 63.6%, 73.5%, 40.8%)
CIE-LAB	lab(36.87, 39.37, 30.28)
CIE-LCH	lch(36.87, 49.66, 37.57°)
OKLab	oklab(47.08% 0.1129 0.0687)
OKLCH	oklch(47.08% 0.132 31.3)
XYZ	xyz(14.5132, 9.4669, 3.0701)
Luminance	0.0946 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973728 #288897

analogous

#972851 #973728 #976E28

triadic

#973728 #289737 #372897

tetradic

#973728 #519728 #288897 #6E2897

square

#973728 #519728 #288897 #6E2897

split-complementary

#973728 #28976E #285197

monochromatic

#36140E #67251B #973728 #C74935 #D67364

Accessibility & contrast

On white

7.26

#973728 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#973728 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973728

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973728	#FFFFFF	#000000	##FFFFFF
##973728	1.00	7.26	2.89	7.26
#FFFFFF	7.26	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514A26

Deuteranopia (green-blind)

#695F25

Tritanopia (blue-blind)

#A62034

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973728;
/* rgb */ color: rgb(151, 55, 40);
/* oklch */ color: oklch(47.1% 0.132 31.3);

Tailwind

colors: {
  custom: {
    50: '#bc7262',
    500: '#973728',
    950: '#000000',
  },
}

SCSS

$custom: #973728;
$custom-light: #bc7262;
$custom-dark: #000000;

JSON

{
  "hex": "#973728",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 40
  },
  "hsl": {
    "h": 8.108,
    "s": 58.115,
    "l": 37.451
  },
  "oklch": {
    "l": 0.47076,
    "c": 0.13214,
    "h": 31.3
  },
  "luminance": 0.09465
}

Semantic roles & 50–950 ramp

primary

#973728

secondary

#5FAFBC

accent

#CCE146

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130805

muted

#827B79

Preview Lab

Preview with #973728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →