#973727#973727

#973727 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.1% C 0.132 H 31.8°. Best body text is #FFFFFF at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#973727
RGB	rgb(151, 55, 39)
HSL	hsl(9, 59%, 37%)
HSV	hsv(9, 74%, 59%)
CMYK	cmyk(0%, 63.6%, 74.2%, 40.8%)
CIE-LAB	lab(36.86, 39.32, 30.85)
CIE-LCH	lch(36.86, 49.97, 38.12°)
OKLab	oklab(47.06% 0.1125 0.0697)
OKLCH	oklch(47.06% 0.132 31.8)
XYZ	xyz(14.4964, 9.4602, 2.9817)
Luminance	0.0946 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973727 #278797

analogous

#97274F #973727 #976F27

triadic

#973727 #279737 #372797

tetradic

#973727 #4F9727 #278797 #6F2797

square

#973727 #4F9727 #278797 #6F2797

split-complementary

#973727 #27976F #274F97

monochromatic

#36140E #66251A #973727 #C84934 #D67362

Accessibility & contrast

On white

7.26

#973727 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#973727 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973727

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973727	#FFFFFF	#000000	##FFFFFF
##973727	1.00	7.26	2.89	7.26
#FFFFFF	7.26	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514925

Deuteranopia (green-blind)

#695F24

Tritanopia (blue-blind)

#A62034

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973727;
/* rgb */ color: rgb(151, 55, 39);
/* oklch */ color: oklch(47.1% 0.132 31.8);

Tailwind

colors: {
  custom: {
    50: '#bd7262',
    500: '#973727',
    950: '#000000',
  },
}

SCSS

$custom: #973727;
$custom-light: #bd7262;
$custom-dark: #000000;

JSON

{
  "hex": "#973727",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 39
  },
  "hsl": {
    "h": 8.571,
    "s": 58.947,
    "l": 37.255
  },
  "oklch": {
    "l": 0.47063,
    "c": 0.13236,
    "h": 31.8
  },
  "luminance": 0.09458
}

Semantic roles & 50–950 ramp

primary

#973727

secondary

#5EAFBC

accent

#CCE246

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130805

muted

#827B79

Preview Lab

Preview with #973727

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →