#973724#973724

#973724 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.0% C 0.133 H 33.1°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX	#973724
RGB	rgb(151, 55, 36)
HSL	hsl(10, 61%, 37%)
HSV	hsv(10, 76%, 59%)
CMYK	cmyk(0%, 63.6%, 76.2%, 40.8%)
CIE-LAB	lab(36.82, 39.18, 32.53)
CIE-LCH	lch(36.82, 50.92, 39.70°)
OKLab	oklab(47.03% 0.1115 0.0727)
OKLCH	oklch(47.03% 0.133 33.1)
XYZ	xyz(14.4487, 9.4411, 2.7302)
Luminance	0.0944 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973724 #248497

analogous

#97244B #973724 #977124

triadic

#973724 #249737 #372497

tetradic

#973724 #4B9724 #248497 #712497

square

#973724 #4B9724 #248497 #712497

split-complementary

#973724 #249771 #244B97

monochromatic

#34130C #662518 #973724 #C84930 #D8715D

Accessibility & contrast

On white

7.27

#973724 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#973724 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973724

7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973724	#FFFFFF	#000000	##FFFFFF
##973724	1.00	7.27	2.89	7.27
#FFFFFF	7.27	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524921

Deuteranopia (green-blind)

#695F21

Tritanopia (blue-blind)

#A61F33

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973724;
/* rgb */ color: rgb(151, 55, 36);
/* oklch */ color: oklch(47.0% 0.133 33.1);

Tailwind

colors: {
  custom: {
    50: '#bd7260',
    500: '#973724',
    950: '#000000',
  },
}

SCSS

$custom: #973724;
$custom-light: #bd7260;
$custom-dark: #000000;

JSON

{
  "hex": "#973724",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 36
  },
  "hsl": {
    "h": 9.913,
    "s": 61.497,
    "l": 36.667
  },
  "oklch": {
    "l": 0.47025,
    "c": 0.13306,
    "h": 33.1
  },
  "luminance": 0.09439
}

Semantic roles & 50–950 ramp

primary

#973724

secondary

#5AADBD

accent

#CAE543

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130805

muted

#827B79

Preview Lab

Preview with #973724

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →