#973640#973640

#973640 is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.130 H 17.5°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#973640
RGB	rgb(151, 54, 64)
HSL	hsl(354, 47%, 40%)
HSV	hsv(354, 64%, 59%)
CMYK	cmyk(0%, 64.2%, 57.6%, 40.8%)
CIE-LAB	lab(37.10, 41.39, 15.82)
CIE-LCH	lch(37.10, 44.31, 20.92°)
OKLab	oklab(47.38% 0.1239 0.0391)
OKLCH	oklch(47.38% 0.13 17.5)
XYZ	xyz(15.0084, 9.5898, 5.9102)
Luminance	0.0959 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973640 #36978D

analogous

#973671 #973640 #975C36

triadic

#973640 #409736 #364097

tetradic

#973640 #719736 #36978D #5C3697

square

#973640 #719736 #36978D #5C3697

split-complementary

#973640 #36975C #367197

monochromatic

#3D161A #6A262D #973640 #BF4B57 #CF7881

Accessibility & contrast

On white

7.20

#973640 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#973640 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973640

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973640	#FFFFFF	#000000	##FFFFFF
##973640	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B40

Deuteranopia (green-blind)

#665F3E

Tritanopia (blue-blind)

#A5243A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973640;
/* rgb */ color: rgb(151, 54, 64);
/* oklch */ color: oklch(47.4% 0.130 17.5);

Tailwind

colors: {
  custom: {
    50: '#bb7274',
    500: '#973640',
    950: '#000000',
  },
}

SCSS

$custom: #973640;
$custom-light: #bb7274;
$custom-dark: #000000;

JSON

{
  "hex": "#973640",
  "rgb": {
    "r": 151,
    "g": 54,
    "b": 64
  },
  "hsl": {
    "h": 353.814,
    "s": 47.317,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47377,
    "c": 0.12993,
    "h": 17.5
  },
  "luminance": 0.09588
}

Semantic roles & 50–950 ramp

primary

#973640

secondary

#71B8B0

accent

#D7C951

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973640

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →