#97354B#97354B

#97354B is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.5% C 0.132 H 10.0°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#97354B
RGB	rgb(151, 53, 75)
HSL	hsl(347, 48%, 40%)
HSV	hsv(347, 65%, 59%)
CMYK	cmyk(0%, 64.9%, 50.3%, 40.8%)
CIE-LAB	lab(37.18, 42.81, 8.95)
CIE-LCH	lch(37.18, 43.73, 11.81°)
OKLab	oklab(47.52% 0.1299 0.023)
OKLCH	oklch(47.52% 0.132 10)
XYZ	xyz(15.3068, 9.6354, 7.7090)
Luminance	0.0963 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97354B #359781

analogous

#97357C #97354B #975035

triadic

#97354B #4B9735 #354B97

tetradic

#97354B #7C9735 #359781 #503597

square

#97354B #7C9735 #359781 #503597

split-complementary

#97354B #359750 #357C97

monochromatic

#3C151E #6A2534 #97354B #BF4A64 #CF778B

Accessibility & contrast

On white

7.18

#97354B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#97354B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97354B

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97354B	#FFFFFF	#000000	##FFFFFF
##97354B	1.00	7.18	2.93	7.18
#FFFFFF	7.18	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4B

Deuteranopia (green-blind)

#645F49

Tritanopia (blue-blind)

#A4263E

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #97354b;
/* rgb */ color: rgb(151, 53, 75);
/* oklch */ color: oklch(47.5% 0.132 10.0);

Tailwind

colors: {
  custom: {
    50: '#ba727d',
    500: '#97354b',
    950: '#000000',
  },
}

SCSS

$custom: #97354b;
$custom-light: #ba727d;
$custom-dark: #000000;

JSON

{
  "hex": "#97354b",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 75
  },
  "hsl": {
    "h": 346.531,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.47523,
    "c": 0.13188,
    "h": 10
  },
  "luminance": 0.09634
}

Semantic roles & 50–950 ramp

primary

#97354B

secondary

#70B8A8

accent

#D8B950

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#120809

muted

#817B7B

Preview Lab

Preview with #97354B

Body copy rendered with the generated semantic roles for this colour.

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