#973547#973547

#973547 is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.131 H 12.7°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#973547
RGB	rgb(151, 53, 71)
HSL	hsl(349, 48%, 40%)
HSV	hsv(349, 65%, 59%)
CMYK	cmyk(0%, 64.9%, 53%, 40.8%)
CIE-LAB	lab(37.08, 42.44, 11.36)
CIE-LCH	lch(37.08, 43.93, 14.99°)
OKLab	oklab(47.42% 0.1282 0.0288)
OKLCH	oklch(47.42% 0.131 12.7)
XYZ	xyz(15.1742, 9.5824, 7.0105)
Luminance	0.0958 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973547 #359785

analogous

#973578 #973547 #975435

triadic

#973547 #479735 #354797

tetradic

#973547 #789735 #359785 #543597

square

#973547 #789735 #359785 #543597

split-complementary

#973547 #359754 #357897

monochromatic

#3C151C #6A2532 #973547 #BF4A5F #CF7787

Accessibility & contrast

On white

7.20

#973547 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#973547 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973547

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973547	#FFFFFF	#000000	##FFFFFF
##973547	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B47

Deuteranopia (green-blind)

#655F45

Tritanopia (blue-blind)

#A5253C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973547;
/* rgb */ color: rgb(151, 53, 71);
/* oklch */ color: oklch(47.4% 0.131 12.7);

Tailwind

colors: {
  custom: {
    50: '#bb727a',
    500: '#973547',
    950: '#000000',
  },
}

SCSS

$custom: #973547;
$custom-light: #bb727a;
$custom-dark: #000000;

JSON

{
  "hex": "#973547",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 71
  },
  "hsl": {
    "h": 348.98,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.47418,
    "c": 0.13143,
    "h": 12.7
  },
  "luminance": 0.0958
}

Semantic roles & 50–950 ramp

primary

#973547

secondary

#70B8AB

accent

#D8BF50

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130809

muted

#827B7B

Preview Lab

Preview with #973547

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →