#973544#973544

#973544 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.3% C 0.131 H 14.6°. Best body text is #FFFFFF at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#973544
RGB	rgb(151, 53, 68)
HSL	hsl(351, 48%, 40%)
HSV	hsv(351, 65%, 59%)
CMYK	cmyk(0%, 64.9%, 55%, 40.8%)
CIE-LAB	lab(37.01, 42.18, 13.17)
CIE-LCH	lch(37.01, 44.19, 17.34°)
OKLab	oklab(47.34% 0.127 0.033)
OKLCH	oklch(47.34% 0.131 14.6)
XYZ	xyz(15.0803, 9.5448, 6.5159)
Luminance	0.0954 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973544 #359788

analogous

#973575 #973544 #975735

triadic

#973544 #449735 #354497

tetradic

#973544 #759735 #359788 #573597

square

#973544 #759735 #359788 #573597

split-complementary

#973544 #359757 #357597

monochromatic

#3C151B #6A2530 #973544 #BF4A5C #CF7785

Accessibility & contrast

On white

7.22

#973544 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#973544 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973544

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973544	#FFFFFF	#000000	##FFFFFF
##973544	1.00	7.22	2.91	7.22
#FFFFFF	7.22	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A44

Deuteranopia (green-blind)

#655F42

Tritanopia (blue-blind)

#A5243B

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973544;
/* rgb */ color: rgb(151, 53, 68);
/* oklch */ color: oklch(47.3% 0.131 14.6);

Tailwind

colors: {
  custom: {
    50: '#bb7277',
    500: '#973544',
    950: '#000000',
  },
}

SCSS

$custom: #973544;
$custom-light: #bb7277;
$custom-dark: #000000;

JSON

{
  "hex": "#973544",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 68
  },
  "hsl": {
    "h": 350.816,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.47343,
    "c": 0.13124,
    "h": 14.6
  },
  "luminance": 0.09543
}

Semantic roles & 50–950 ramp

primary

#973544

secondary

#70B8AD

accent

#D8C350

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →