#973542#973542
#973542 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.3% C 0.131 H 15.9°. Best body text is #FFFFFF at 7.23:1 contrast (WCAG AA passes).
Color values
| HEX | #973542 |
|---|---|
| RGB | rgb(151, 53, 66) |
| HSL | hsl(352, 48%, 40%) |
| HSV | hsv(352, 65%, 59%) |
| CMYK | cmyk(0%, 64.9%, 56.3%, 40.8%) |
| CIE-LAB | lab(36.97, 42.01, 14.38) |
| CIE-LCH | lch(36.97, 44.41, 18.90°) |
| OKLab | oklab(47.3% 0.1262 0.0358) |
| OKLCH | oklch(47.3% 0.131 15.9) |
| XYZ | xyz(15.0203, 9.5208, 6.1999) |
| Luminance | 0.0952 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 5.20
Light Maroon
#A24857
ΔE00 5.79
Cranberry
#9E003A
ΔE00 6.05
Light Burgundy
#A8415B
ΔE00 6.72
Raspberry (survey)
#B00149
ΔE00 7.19
Purplish Red
#B0054B
ΔE00 7.36
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#973542 #35978A
analogous
#973573 #973542 #975935
triadic
#973542 #429735 #354297
tetradic
#973542 #739735 #35978A #593597
square
#973542 #739735 #35978A #593597
split-complementary
#973542 #359759 #357397
monochromatic
#3C151A #6A252E #973542 #BF4A59 #CF7783
Accessibility & contrast
On white
7.23
#973542 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.90
#973542 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #973542
7.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##973542 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##973542 | 1.00 | 7.23 | 2.90 | 7.23 |
| #FFFFFF | 7.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4A42
Deuteranopia (green-blind)
#665F40
Tritanopia (blue-blind)
#A5233A
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #973542; /* rgb */ color: rgb(151, 53, 66); /* oklch */ color: oklch(47.3% 0.131 15.9);
Tailwind
colors: {
custom: {
50: '#bb7276',
500: '#973542',
950: '#000000',
},
}SCSS
$custom: #973542; $custom-light: #bb7276; $custom-dark: #000000;
JSON
{
"hex": "#973542",
"rgb": {
"r": 151,
"g": 53,
"b": 66
},
"hsl": {
"h": 352.041,
"s": 48.039,
"l": 40
},
"oklch": {
"l": 0.47296,
"c": 0.13117,
"h": 15.9
},
"luminance": 0.09519
}Semantic roles & 50–950 ramp
primary
#973542
secondary
#70B8AE
accent
#D8C650
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#130808
muted
#827B7B