#973541#973541

#973541 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.3% C 0.131 H 16.5°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#973541
RGB	rgb(151, 53, 65)
HSL	hsl(353, 48%, 40%)
HSV	hsv(353, 65%, 59%)
CMYK	cmyk(0%, 64.9%, 57%, 40.8%)
CIE-LAB	lab(36.95, 41.93, 14.99)
CIE-LCH	lch(36.95, 44.53, 19.67°)
OKLab	oklab(47.27% 0.1258 0.0372)
OKLCH	oklch(47.27% 0.131 16.5)
XYZ	xyz(14.9911, 9.5091, 6.0460)
Luminance	0.0951 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973541 #35978B

analogous

#973572 #973541 #975A35

triadic

#973541 #419735 #354197

tetradic

#973541 #729735 #35978B #5A3597

square

#973541 #729735 #35978B #5A3597

split-complementary

#973541 #35975A #357297

monochromatic

#3C151A #6A252E #973541 #BF4A58 #CF7782

Accessibility & contrast

On white

7.24

#973541 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#973541 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973541

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973541	#FFFFFF	#000000	##FFFFFF
##973541	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A41

Deuteranopia (green-blind)

#665E3F

Tritanopia (blue-blind)

#A5233A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973541;
/* rgb */ color: rgb(151, 53, 65);
/* oklch */ color: oklch(47.3% 0.131 16.5);

Tailwind

colors: {
  custom: {
    50: '#bb7275',
    500: '#973541',
    950: '#000000',
  },
}

SCSS

$custom: #973541;
$custom-light: #bb7275;
$custom-dark: #000000;

JSON

{
  "hex": "#973541",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 65
  },
  "hsl": {
    "h": 352.653,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.47272,
    "c": 0.13116,
    "h": 16.5
  },
  "luminance": 0.09507
}

Semantic roles & 50–950 ramp

primary

#973541

secondary

#70B8AF

accent

#D8C750

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973541

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →