#973540#973540

#973540 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.2% C 0.131 H 17.1°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#973540
RGB	rgb(151, 53, 64)
HSL	hsl(353, 48%, 40%)
HSV	hsv(353, 65%, 59%)
CMYK	cmyk(0%, 64.9%, 57.6%, 40.8%)
CIE-LAB	lab(36.93, 41.85, 15.59)
CIE-LCH	lch(36.93, 44.66, 20.43°)
OKLab	oklab(47.25% 0.1254 0.0386)
OKLCH	oklch(47.25% 0.131 17.1)
XYZ	xyz(14.9624, 9.4976, 5.8948)
Luminance	0.0950 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973540 #35978C

analogous

#973571 #973540 #975B35

triadic

#973540 #409735 #354097

tetradic

#973540 #719735 #35978C #5B3597

square

#973540 #719735 #35978C #5B3597

split-complementary

#973540 #35975B #357197

monochromatic

#3C151A #6A252D #973540 #BF4A57 #CF7781

Accessibility & contrast

On white

7.24

#973540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#973540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973540

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973540	#FFFFFF	#000000	##FFFFFF
##973540	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A40

Deuteranopia (green-blind)

#665E3E

Tritanopia (blue-blind)

#A5233A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973540;
/* rgb */ color: rgb(151, 53, 64);
/* oklch */ color: oklch(47.2% 0.131 17.1);

Tailwind

colors: {
  custom: {
    50: '#bb7274',
    500: '#973540',
    950: '#000000',
  },
}

SCSS

$custom: #973540;
$custom-light: #bb7274;
$custom-dark: #000000;

JSON

{
  "hex": "#973540",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 64
  },
  "hsl": {
    "h": 353.265,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.47249,
    "c": 0.13116,
    "h": 17.1
  },
  "luminance": 0.09496
}

Semantic roles & 50–950 ramp

primary

#973540

secondary

#70B8B0

accent

#D8C850

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →