#973539#973539

#973539 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.1% C 0.131 H 21.4°. Best body text is #FFFFFF at 7.28:1 contrast (WCAG AA passes).

Color values

HEX#973539
RGBrgb(151, 53, 57)
HSLhsl(358, 48%, 40%)
HSVhsv(358, 65%, 59%)
CMYKcmyk(0%, 64.9%, 62.3%, 40.8%)
CIE-LABlab(36.79, 41.32, 19.82)
CIE-LCHlch(36.79, 45.83, 25.62°)
OKLaboklab(47.1% 0.1225 0.0479)
OKLCHoklch(47.1% 0.131 21.4)
XYZxyz(14.7755, 9.4229, 4.9109)
Luminance0.0942 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#973539 #359793
analogous
#97356A #973539 #976235
triadic
#973539 #399735 #353997
tetradic
#973539 #6A9735 #359793 #623597
square
#973539 #6A9735 #359793 #623597
split-complementary
#973539 #359762 #356A97
monochromatic
#3C1517 #6A2528 #973539 #BF4A4F #CF777B

Accessibility & contrast

On white

7.28
#973539 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.88
#973539 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973539
7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##973539#FFFFFF#000000##FFFFFF
##9735391.007.282.887.28
#FFFFFF7.281.0021.001.00
#0000002.8821.001.0021.00
##FFFFFF7.281.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4E4938
Deuteranopia (green-blind)
#675E36
Tritanopia (blue-blind)
#A52137
Achromatopsia (no color)
#575757

Design tokens & code

CSS
--color: #973539;
/* rgb */ color: rgb(151, 53, 57);
/* oklch */ color: oklch(47.1% 0.131 21.4);
Tailwind
colors: {
  custom: {
    50: '#bb716f',
    500: '#973539',
    950: '#000000',
  },
}
SCSS
$custom: #973539;
$custom-light: #bb716f;
$custom-dark: #000000;
JSON
{
  "hex": "#973539",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 57
  },
  "hsl": {
    "h": 357.551,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.471,
    "c": 0.13149,
    "h": 21.4
  },
  "luminance": 0.09421
}

Semantic roles & 50–950 ramp

primary
#973539
secondary
#70B8B5
accent
#D8D250
background
#FCF7F6
surface
#F8EDEC
border
#D1C8C7
text
#130807
muted
#827B7A

Preview Lab

Preview with #973539

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#973539 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva