#973538#973538

#973538 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.1% C 0.132 H 21.9°. Best body text is #FFFFFF at 7.29:1 contrast (WCAG AA passes).

Color values

HEX	#973538
RGB	rgb(151, 53, 56)
HSL	hsl(358, 48%, 40%)
HSV	hsv(358, 65%, 59%)
CMYK	cmyk(0%, 64.9%, 62.9%, 40.8%)
CIE-LAB	lab(36.77, 41.25, 20.42)
CIE-LCH	lch(36.77, 46.03, 26.34°)
OKLab	oklab(47.08% 0.1221 0.0492)
OKLCH	oklch(47.08% 0.132 21.9)
XYZ	xyz(14.7508, 9.4130, 4.7808)
Luminance	0.0941 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973538 #359794

analogous

#973569 #973538 #976335

triadic

#973538 #389735 #353897

tetradic

#973538 #699735 #359794 #633597

square

#973538 #699735 #359794 #633597

split-complementary

#973538 #359763 #356997

monochromatic

#3C1516 #6A2527 #973538 #BF4A4D #CF777A

Accessibility & contrast

On white

7.29

#973538 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#973538 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973538

7.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973538	#FFFFFF	#000000	##FFFFFF
##973538	1.00	7.29	2.88	7.29
#FFFFFF	7.29	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4937

Deuteranopia (green-blind)

#675E35

Tritanopia (blue-blind)

#A52037

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #973538;
/* rgb */ color: rgb(151, 53, 56);
/* oklch */ color: oklch(47.1% 0.132 21.9);

Tailwind

colors: {
  custom: {
    50: '#bb716e',
    500: '#973538',
    950: '#000000',
  },
}

SCSS

$custom: #973538;
$custom-light: #bb716e;
$custom-dark: #000000;

JSON

{
  "hex": "#973538",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 56
  },
  "hsl": {
    "h": 358.163,
    "s": 48.039,
    "l": 40
  },
  "oklch": {
    "l": 0.4708,
    "c": 0.13159,
    "h": 21.9
  },
  "luminance": 0.09411
}

Semantic roles & 50–950 ramp

primary

#973538

secondary

#70B8B6

accent

#D8D350

background

#FCF7F6

surface

#F8EDEB

border

#D1C8C6

text

#130807

muted

#827B7A

Preview Lab

Preview with #973538

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →