#973523#973523

#973523 is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.7% C 0.135 H 32.6°. Best body text is #FFFFFF at 7.37:1 contrast (WCAG AA passes).

Color values

HEX#973523
RGBrgb(151, 53, 35)
HSLhsl(9, 62%, 36%)
HSVhsv(9, 77%, 59%)
CMYKcmyk(0%, 64.9%, 76.8%, 40.8%)
CIE-LABlab(36.46, 40.06, 32.71)
CIE-LCHlch(36.46, 51.72, 39.23°)
OKLaboklab(46.75% 0.114 0.0728)
OKLCHoklch(46.75% 0.135 32.6)
XYZxyz(14.3405, 9.2489, 2.6199)
Luminance0.0925 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#973523 #238597
analogous
#97234B #973523 #976F23
triadic
#973523 #239735 #352397
tetradic
#973523 #4B9723 #238597 #6F2397
square
#973523 #4B9723 #238597 #6F2397
split-complementary
#973523 #23976F #234B97
monochromatic
#34120C #652417 #973523 #C9462F #D96F5B

Accessibility & contrast

On white

7.37
#973523 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.85
#973523 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973523
7.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##973523#FFFFFF#000000##FFFFFF
##9735231.007.372.857.37
#FFFFFF7.371.0021.001.00
#0000002.8521.001.0021.00
##FFFFFF7.371.0021.001.00

Color blindness preview

Protanopia (red-blind)
#504820
Deuteranopia (green-blind)
#695E20
Tritanopia (blue-blind)
#A61C31
Achromatopsia (no color)
#565656

Design tokens & code

CSS
--color: #973523;
/* rgb */ color: rgb(151, 53, 35);
/* oklch */ color: oklch(46.7% 0.135 32.6);
Tailwind
colors: {
  custom: {
    50: '#bd715f',
    500: '#973523',
    950: '#000000',
  },
}
SCSS
$custom: #973523;
$custom-light: #bd715f;
$custom-dark: #000000;
JSON
{
  "hex": "#973523",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 35
  },
  "hsl": {
    "h": 9.31,
    "s": 62.366,
    "l": 36.471
  },
  "oklch": {
    "l": 0.46749,
    "c": 0.13528,
    "h": 32.6
  },
  "luminance": 0.09247
}

Semantic roles & 50–950 ramp

primary
#973523
secondary
#58AEBE
accent
#CCE542
background
#FCF7F5
surface
#F8EDE9
border
#D1C8C5
text
#130804
muted
#827B79

Preview Lab

Preview with #973523

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#973523 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva