#973523#973523

#973523 is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.7% C 0.135 H 32.6°. Best body text is #FFFFFF at 7.37:1 contrast (WCAG AA passes).

Color values

HEX	#973523
RGB	rgb(151, 53, 35)
HSL	hsl(9, 62%, 36%)
HSV	hsv(9, 77%, 59%)
CMYK	cmyk(0%, 64.9%, 76.8%, 40.8%)
CIE-LAB	lab(36.46, 40.06, 32.71)
CIE-LCH	lch(36.46, 51.72, 39.23°)
OKLab	oklab(46.75% 0.114 0.0728)
OKLCH	oklch(46.75% 0.135 32.6)
XYZ	xyz(14.3405, 9.2489, 2.6199)
Luminance	0.0925 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973523 #238597

analogous

#97234B #973523 #976F23

triadic

#973523 #239735 #352397

tetradic

#973523 #4B9723 #238597 #6F2397

square

#973523 #4B9723 #238597 #6F2397

split-complementary

#973523 #23976F #234B97

monochromatic

#34120C #652417 #973523 #C9462F #D96F5B

Accessibility & contrast

On white

7.37

#973523 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.85

#973523 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973523

7.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973523	#FFFFFF	#000000	##FFFFFF
##973523	1.00	7.37	2.85	7.37
#FFFFFF	7.37	1.00	21.00	1.00
#000000	2.85	21.00	1.00	21.00
##FFFFFF	7.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504820

Deuteranopia (green-blind)

#695E20

Tritanopia (blue-blind)

#A61C31

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #973523;
/* rgb */ color: rgb(151, 53, 35);
/* oklch */ color: oklch(46.7% 0.135 32.6);

Tailwind

colors: {
  custom: {
    50: '#bd715f',
    500: '#973523',
    950: '#000000',
  },
}

SCSS

$custom: #973523;
$custom-light: #bd715f;
$custom-dark: #000000;

JSON

{
  "hex": "#973523",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 35
  },
  "hsl": {
    "h": 9.31,
    "s": 62.366,
    "l": 36.471
  },
  "oklch": {
    "l": 0.46749,
    "c": 0.13528,
    "h": 32.6
  },
  "luminance": 0.09247
}

Semantic roles & 50–950 ramp

primary

#973523

secondary

#58AEBE

accent

#CCE542

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #973523

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →