#97348D#97348D

#97348D is a mid, vivid purple. Relative luminance 0.110; OKLCH L 50.1% C 0.169 H 332.0°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#97348D
RGB	rgb(151, 52, 141)
HSL	hsl(306, 49%, 40%)
HSV	hsv(306, 66%, 59%)
CMYK	cmyk(0%, 65.6%, 6.6%, 40.8%)
CIE-LAB	lab(39.51, 52.04, -28.87)
CIE-LCH	lch(39.51, 59.51, 330.97°)
OKLab	oklab(50.06% 0.149 -0.0792)
OKLCH	oklch(50.06% 0.169 332)
XYZ	xyz(18.7982, 10.9598, 26.3195)
Luminance	0.1096 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97348D #34973E

analogous

#703497 #97348D #97345B

triadic

#97348D #8D9734 #348D97

tetradic

#97348D #977034 #34973E #345B97

square

#97348D #977034 #34973E #345B97

split-complementary

#97348D #5B9734 #349770

monochromatic

#3C1538 #692462 #97348D #C048B4 #D076C7

Accessibility & contrast

On white

6.58

#97348D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#97348D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97348D

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97348D	#FFFFFF	#000000	##FFFFFF
##97348D	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5490

Deuteranopia (green-blind)

#51628A

Tritanopia (blue-blind)

#9D3D5C

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #97348d;
/* rgb */ color: rgb(151, 52, 141);
/* oklch */ color: oklch(50.1% 0.169 332.0);

Tailwind

colors: {
  custom: {
    50: '#b973ae',
    500: '#97348d',
    950: '#000000',
  },
}

SCSS

$custom: #97348d;
$custom-light: #b973ae;
$custom-dark: #000000;

JSON

{
  "hex": "#97348d",
  "rgb": {
    "r": 151,
    "g": 52,
    "b": 141
  },
  "hsl": {
    "h": 306.061,
    "s": 48.768,
    "l": 39.804
  },
  "oklch": {
    "l": 0.50055,
    "c": 0.16874,
    "h": 332
  },
  "luminance": 0.10958
}

Semantic roles & 50–950 ramp

primary

#97348D

secondary

#6FB876

accent

#D85D4F

background

#FBF7FA

surface

#F6EDF4

border

#D0C8CE

text

#120910

muted

#817B7F

Preview Lab

Preview with #97348D

Body copy rendered with the generated semantic roles for this colour.

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