#97343D#97343D

#97343D is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.1% C 0.132 H 18.5°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#97343D
RGB	rgb(151, 52, 61)
HSL	hsl(355, 49%, 40%)
HSV	hsv(355, 66%, 59%)
CMYK	cmyk(0%, 65.6%, 59.6%, 40.8%)
CIE-LAB	lab(36.70, 42.07, 17.18)
CIE-LCH	lch(36.70, 45.44, 22.22°)
OKLab	oklab(47.06% 0.1256 0.0421)
OKLCH	oklch(47.06% 0.132 18.5)
XYZ	xyz(14.8342, 9.3742, 5.4422)
Luminance	0.0937 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97343D #34978E

analogous

#97346F #97343D #975C34

triadic

#97343D #3D9734 #343D97

tetradic

#97343D #6F9734 #34978E #5C3497

square

#97343D #6F9734 #34978E #5C3497

split-complementary

#97343D #34975C #346F97

monochromatic

#3C1518 #69242B #97343D #C04853 #D0767E

Accessibility & contrast

On white

7.31

#97343D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#97343D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97343D

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97343D	#FFFFFF	#000000	##FFFFFF
##97343D	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D493D

Deuteranopia (green-blind)

#665E3B

Tritanopia (blue-blind)

#A52038

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #97343d;
/* rgb */ color: rgb(151, 52, 61);
/* oklch */ color: oklch(47.1% 0.132 18.5);

Tailwind

colors: {
  custom: {
    50: '#bb7172',
    500: '#97343d',
    950: '#000000',
  },
}

SCSS

$custom: #97343d;
$custom-light: #bb7172;
$custom-dark: #000000;

JSON

{
  "hex": "#97343d",
  "rgb": {
    "r": 151,
    "g": 52,
    "b": 61
  },
  "hsl": {
    "h": 354.545,
    "s": 48.768,
    "l": 39.804
  },
  "oklch": {
    "l": 0.47057,
    "c": 0.13243,
    "h": 18.5
  },
  "luminance": 0.09372
}

Semantic roles & 50–950 ramp

primary

#97343D

secondary

#6FB8B1

accent

#D8CC4F

background

#FCF7F6

surface

#F8EDEC

border

#D1C8C7

text

#130808

muted

#827B7B

Preview Lab

Preview with #97343D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →