#973435#973435

#973435 is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.9% C 0.133 H 23.2°. Best body text is #FFFFFF at 7.35:1 contrast (WCAG AA passes).

Color values

HEX	#973435
RGB	rgb(151, 52, 53)
HSL	hsl(359, 49%, 40%)
HSV	hsv(359, 66%, 59%)
CMYK	cmyk(0%, 65.6%, 64.9%, 40.8%)
CIE-LAB	lab(36.54, 41.50, 22.01)
CIE-LCH	lch(36.54, 46.98, 27.94°)
OKLab	oklab(46.9% 0.1223 0.0525)
OKLCH	oklch(46.9% 0.133 23.2)
XYZ	xyz(14.6345, 9.2943, 4.3908)
Luminance	0.0929 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973435 #349796

analogous

#973467 #973435 #976534

triadic

#973435 #359734 #343597

tetradic

#973435 #679734 #349796 #653497

square

#973435 #679734 #349796 #653497

split-complementary

#973435 #349765 #346797

monochromatic

#3C1515 #692425 #973435 #C04849 #D07677

Accessibility & contrast

On white

7.35

#973435 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#973435 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973435

7.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973435	#FFFFFF	#000000	##FFFFFF
##973435	1.00	7.35	2.86	7.35
#FFFFFF	7.35	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4934

Deuteranopia (green-blind)

#675E32

Tritanopia (blue-blind)

#A61E35

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #973435;
/* rgb */ color: rgb(151, 52, 53);
/* oklch */ color: oklch(46.9% 0.133 23.2);

Tailwind

colors: {
  custom: {
    50: '#bc716c',
    500: '#973435',
    950: '#000000',
  },
}

SCSS

$custom: #973435;
$custom-light: #bc716c;
$custom-dark: #000000;

JSON

{
  "hex": "#973435",
  "rgb": {
    "r": 151,
    "g": 52,
    "b": 53
  },
  "hsl": {
    "h": 359.394,
    "s": 48.768,
    "l": 39.804
  },
  "oklch": {
    "l": 0.46896,
    "c": 0.13305,
    "h": 23.2
  },
  "luminance": 0.09292
}

Semantic roles & 50–950 ramp

primary

#973435

secondary

#6FB8B7

accent

#D8D74F

background

#FCF7F6

surface

#F8EDEB

border

#D1C8C6

text

#130807

muted

#827B7A

Preview Lab

Preview with #973435

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →