#973434#973434

#973434 is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.9% C 0.133 H 23.8°. Best body text is #FFFFFF at 7.35:1 contrast (WCAG AA passes).

Color values

HEX	#973434
RGB	rgb(151, 52, 52)
HSL	hsl(0, 49%, 40%)
HSV	hsv(0, 66%, 59%)
CMYK	cmyk(0%, 65.6%, 65.6%, 40.8%)
CIE-LAB	lab(36.53, 41.44, 22.61)
CIE-LCH	lch(36.53, 47.20, 28.62°)
OKLab	oklab(46.88% 0.1219 0.0537)
OKLCH	oklch(46.88% 0.133 23.8)
XYZ	xyz(14.6118, 9.2852, 4.2710)
Luminance	0.0928 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973434 #349797

analogous

#973466 #973434 #976634

triadic

#973434 #349734 #343497

tetradic

#973434 #669734 #349797 #663497

square

#973434 #669734 #349797 #663497

split-complementary

#973434 #349766 #346697

monochromatic

#3C1515 #692424 #973434 #C04848 #D07676

Accessibility & contrast

On white

7.35

#973434 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#973434 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973434

7.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973434	#FFFFFF	#000000	##FFFFFF
##973434	1.00	7.35	2.86	7.35
#FFFFFF	7.35	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4933

Deuteranopia (green-blind)

#675E31

Tritanopia (blue-blind)

#A61E35

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #973434;
/* rgb */ color: rgb(151, 52, 52);
/* oklch */ color: oklch(46.9% 0.133 23.8);

Tailwind

colors: {
  custom: {
    50: '#bc716b',
    500: '#973434',
    950: '#000000',
  },
}

SCSS

$custom: #973434;
$custom-light: #bc716b;
$custom-dark: #000000;

JSON

{
  "hex": "#973434",
  "rgb": {
    "r": 151,
    "g": 52,
    "b": 52
  },
  "hsl": {
    "h": 0,
    "s": 48.768,
    "l": 39.804
  },
  "oklch": {
    "l": 0.46877,
    "c": 0.13318,
    "h": 23.8
  },
  "luminance": 0.09283
}

Semantic roles & 50–950 ramp

primary

#973434

secondary

#6FB8B8

accent

#D8D84F

background

#FCF7F6

surface

#F8EDEB

border

#D1C8C6

text

#130806

muted

#827B7A

Preview Lab

Preview with #973434

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →