#973428#973428

#973428 is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.7% C 0.135 H 29.9°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX#973428
RGBrgb(151, 52, 40)
HSLhsl(6, 58%, 37%)
HSVhsv(6, 74%, 59%)
CMYKcmyk(0%, 65.6%, 73.5%, 40.8%)
CIE-LABlab(36.35, 40.76, 29.69)
CIE-LCHlch(36.35, 50.42, 36.07°)
OKLaboklab(46.69% 0.1172 0.0674)
OKLCHoklch(46.69% 0.135 29.9)
XYZxyz(14.3750, 9.1905, 3.0241)
Luminance0.0919 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#973428 #288B97
analogous
#972854 #973428 #976B28
triadic
#973428 #289734 #342897
tetradic
#973428 #549728 #288B97 #6B2897
square
#973428 #549728 #288B97 #6B2897
split-complementary
#973428 #28976B #285497
monochromatic
#36130E #67231B #973428 #C74535 #D67064

Accessibility & contrast

On white

7.40
#973428 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.84
#973428 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973428
7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##973428#FFFFFF#000000##FFFFFF
##9734281.007.402.847.40
#FFFFFF7.401.0021.001.00
#0000002.8421.001.0021.00
##FFFFFF7.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4F4826
Deuteranopia (green-blind)
#685E25
Tritanopia (blue-blind)
#A61B32
Achromatopsia (no color)
#555555

Design tokens & code

CSS
--color: #973428;
/* rgb */ color: rgb(151, 52, 40);
/* oklch */ color: oklch(46.7% 0.135 29.9);
Tailwind
colors: {
  custom: {
    50: '#bd7162',
    500: '#973428',
    950: '#000000',
  },
}
SCSS
$custom: #973428;
$custom-light: #bd7162;
$custom-dark: #000000;
JSON
{
  "hex": "#973428",
  "rgb": {
    "r": 151,
    "g": 52,
    "b": 40
  },
  "hsl": {
    "h": 6.486,
    "s": 58.115,
    "l": 37.451
  },
  "oklch": {
    "l": 0.46685,
    "c": 0.13522,
    "h": 29.9
  },
  "luminance": 0.09188
}

Semantic roles & 50–950 ramp

primary
#973428
secondary
#5FB2BC
accent
#D1E146
background
#FCF7F5
surface
#F8EDEA
border
#D1C8C6
text
#130805
muted
#827B79

Preview Lab

Preview with #973428

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#973428 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva