#973423#973423

#973423 is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.6% C 0.136 H 32.1°. Best body text is #FFFFFF at 7.42:1 contrast (WCAG AA passes).

Color values

HEX	#973423
RGB	rgb(151, 52, 35)
HSL	hsl(9, 62%, 36%)
HSV	hsv(9, 77%, 59%)
CMYK	cmyk(0%, 65.6%, 76.8%, 40.8%)
CIE-LAB	lab(36.29, 40.52, 32.52)
CIE-LCH	lch(36.29, 51.96, 38.75°)
OKLab	oklab(46.62% 0.1155 0.0724)
OKLCH	oklch(46.62% 0.136 32.1)
XYZ	xyz(14.2954, 9.1587, 2.6048)
Luminance	0.0916 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973423 #238697

analogous

#97234C #973423 #976E23

triadic

#973423 #239734 #342397

tetradic

#973423 #4C9723 #238697 #6E2397

square

#973423 #4C9723 #238697 #6E2397

split-complementary

#973423 #23976E #234C97

monochromatic

#34120C #652317 #973423 #C9452F #D96E5B

Accessibility & contrast

On white

7.42

#973423 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#973423 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973423

7.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973423	#FFFFFF	#000000	##FFFFFF
##973423	1.00	7.42	2.83	7.42
#FFFFFF	7.42	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504821

Deuteranopia (green-blind)

#685D20

Tritanopia (blue-blind)

#A61A31

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #973423;
/* rgb */ color: rgb(151, 52, 35);
/* oklch */ color: oklch(46.6% 0.136 32.1);

Tailwind

colors: {
  custom: {
    50: '#bd705f',
    500: '#973423',
    950: '#000000',
  },
}

SCSS

$custom: #973423;
$custom-light: #bd705f;
$custom-dark: #000000;

JSON

{
  "hex": "#973423",
  "rgb": {
    "r": 151,
    "g": 52,
    "b": 35
  },
  "hsl": {
    "h": 8.793,
    "s": 62.366,
    "l": 36.471
  },
  "oklch": {
    "l": 0.4662,
    "c": 0.13628,
    "h": 32.1
  },
  "luminance": 0.09157
}

Semantic roles & 50–950 ramp

primary

#973423

secondary

#58AFBE

accent

#CEE542

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #973423

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →