#973374#973374

#973374 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 48.7% C 0.152 H 344.3°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#973374
RGB	rgb(151, 51, 116)
HSL	hsl(321, 50%, 40%)
HSV	hsv(321, 66%, 59%)
CMYK	cmyk(0%, 66.2%, 23.2%, 40.8%)
CIE-LAB	lab(38.22, 48.57, -15.45)
CIE-LCH	lch(38.22, 50.97, 342.35°)
OKLab	oklab(48.74% 0.1461 -0.0411)
OKLCH	oklch(48.74% 0.152 344.3)
XYZ	xyz(17.0993, 10.2096, 17.5897)
Luminance	0.1021 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973374 #339756

analogous

#883397 #973374 #973342

triadic

#973374 #749733 #337497

tetradic

#973374 #978833 #339756 #334297

square

#973374 #978833 #339756 #334297

split-complementary

#973374 #429733 #339788

monochromatic

#3C142E #692451 #973374 #C14796 #D074B0

Accessibility & contrast

On white

6.90

#973374 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#973374 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #973374

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973374	#FFFFFF	#000000	##FFFFFF
##973374	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D4F76

Deuteranopia (green-blind)

#5A6072

Tritanopia (blue-blind)

#A1324F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #973374;
/* rgb */ color: rgb(151, 51, 116);
/* oklch */ color: oklch(48.7% 0.152 344.3);

Tailwind

colors: {
  custom: {
    50: '#b9729c',
    500: '#973374',
    950: '#000000',
  },
}

SCSS

$custom: #973374;
$custom-light: #b9729c;
$custom-dark: #000000;

JSON

{
  "hex": "#973374",
  "rgb": {
    "r": 151,
    "g": 51,
    "b": 116
  },
  "hsl": {
    "h": 321,
    "s": 49.505,
    "l": 39.608
  },
  "oklch": {
    "l": 0.48735,
    "c": 0.15176,
    "h": 344.3
  },
  "luminance": 0.10208
}

Semantic roles & 50–950 ramp

primary

#973374

secondary

#6DB888

accent

#D97F4F

background

#FBF7F9

surface

#F7EDF2

border

#D0C8CC

text

#12080E

muted

#817B7E

Preview Lab

Preview with #973374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →