#973344#973344

#973344 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.1% C 0.134 H 13.8°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#973344
RGB	rgb(151, 51, 68)
HSL	hsl(350, 50%, 40%)
HSV	hsv(350, 66%, 59%)
CMYK	cmyk(0%, 66.2%, 55%, 40.8%)
CIE-LAB	lab(36.68, 43.08, 12.72)
CIE-LCH	lch(36.68, 44.92, 16.45°)
OKLab	oklab(47.1% 0.1299 0.032)
OKLCH	oklch(47.1% 0.134 13.8)
XYZ	xyz(14.9910, 9.3663, 6.4862)
Luminance	0.0936 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973344 #339786

analogous

#973376 #973344 #975433

triadic

#973344 #449733 #334497

tetradic

#973344 #769733 #339786 #543397

square

#973344 #769733 #339786 #543397

split-complementary

#973344 #339754 #337697

monochromatic

#3C141B #69242F #973344 #C1475B #D07484

Accessibility & contrast

On white

7.31

#973344 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#973344 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973344

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973344	#FFFFFF	#000000	##FFFFFF
##973344	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4944

Deuteranopia (green-blind)

#655E42

Tritanopia (blue-blind)

#A5213A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #973344;
/* rgb */ color: rgb(151, 51, 68);
/* oklch */ color: oklch(47.1% 0.134 13.8);

Tailwind

colors: {
  custom: {
    50: '#bb7177',
    500: '#973344',
    950: '#000000',
  },
}

SCSS

$custom: #973344;
$custom-light: #bb7177;
$custom-dark: #000000;

JSON

{
  "hex": "#973344",
  "rgb": {
    "r": 151,
    "g": 51,
    "b": 68
  },
  "hsl": {
    "h": 349.8,
    "s": 49.505,
    "l": 39.608
  },
  "oklch": {
    "l": 0.47095,
    "c": 0.13374,
    "h": 13.8
  },
  "luminance": 0.09364
}

Semantic roles & 50–950 ramp

primary

#973344

secondary

#6DB8AC

accent

#D9C24F

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973344

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →