#973340#973340

#973340 is a mid, vivid red. Relative luminance 0.093; OKLCH L 47.0% C 0.134 H 16.3°. Best body text is #FFFFFF at 7.33:1 contrast (WCAG AA passes).

Color values

HEX	#973340
RGB	rgb(151, 51, 64)
HSL	hsl(352, 50%, 40%)
HSV	hsv(352, 66%, 59%)
CMYK	cmyk(0%, 66.2%, 57.6%, 40.8%)
CIE-LAB	lab(36.59, 42.75, 15.14)
CIE-LCH	lch(36.59, 45.35, 19.50°)
OKLab	oklab(47% 0.1282 0.0375)
OKLCH	oklch(47% 0.134 16.3)
XYZ	xyz(14.8731, 9.3191, 5.8651)
Luminance	0.0932 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973340 #33978A

analogous

#973372 #973340 #975833

triadic

#973340 #409733 #334097

tetradic

#973340 #729733 #33978A #583397

square

#973340 #729733 #33978A #583397

split-complementary

#973340 #339758 #337297

monochromatic

#3C1419 #69242D #973340 #C14756 #D07480

Accessibility & contrast

On white

7.33

#973340 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#973340 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973340

7.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973340	#FFFFFF	#000000	##FFFFFF
##973340	1.00	7.33	2.86	7.33
#FFFFFF	7.33	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4940

Deuteranopia (green-blind)

#655E3E

Tritanopia (blue-blind)

#A52038

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #973340;
/* rgb */ color: rgb(151, 51, 64);
/* oklch */ color: oklch(47.0% 0.134 16.3);

Tailwind

colors: {
  custom: {
    50: '#bb7074',
    500: '#973340',
    950: '#000000',
  },
}

SCSS

$custom: #973340;
$custom-light: #bb7074;
$custom-dark: #000000;

JSON

{
  "hex": "#973340",
  "rgb": {
    "r": 151,
    "g": 51,
    "b": 64
  },
  "hsl": {
    "h": 352.2,
    "s": 49.505,
    "l": 39.608
  },
  "oklch": {
    "l": 0.47,
    "c": 0.1336,
    "h": 16.3
  },
  "luminance": 0.09317
}

Semantic roles & 50–950 ramp

primary

#973340

secondary

#6DB8AF

accent

#D9C74F

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973340

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →