#973140#973140
#973140 is a mid, vivid red. Relative luminance 0.091; OKLCH L 46.8% C 0.136 H 15.6°. Best body text is #FFFFFF at 7.42:1 contrast (WCAG AA passes).
Color values
| HEX | #973140 |
|---|---|
| RGB | rgb(151, 49, 64) |
| HSL | hsl(351, 51%, 39%) |
| HSV | hsv(351, 68%, 59%) |
| CMYK | cmyk(0%, 67.5%, 57.6%, 40.8%) |
| CIE-LAB | lab(36.27, 43.63, 14.71) |
| CIE-LCH | lch(36.27, 46.04, 18.63°) |
| OKLab | oklab(46.76% 0.131 0.0365) |
| OKLCH | oklch(46.76% 0.136 15.6) |
| XYZ | xyz(14.7876, 9.1481, 5.8366) |
| Luminance | 0.0915 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.69
Cranberry
#9E003A
ΔE00 5.30
Light Maroon
#A24857
ΔE00 6.43
Raspberry (survey)
#B00149
ΔE00 6.78
Red Wine
#8C0034
ΔE00 6.93
Purplish Red
#B0054B
ΔE00 6.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#973140 #319788
analogous
#973173 #973140 #975531
triadic
#973140 #409731 #314097
tetradic
#973140 #739731 #319788 #553197
square
#973140 #739731 #319788 #553197
split-complementary
#973140 #319755 #317397
monochromatic
#3B1319 #69222C #973140 #C24356 #D1717F
Accessibility & contrast
On white
7.42
#973140 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.83
#973140 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #973140
7.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##973140 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##973140 | 1.00 | 7.42 | 2.83 | 7.42 |
| #FFFFFF | 7.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.83 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4840
Deuteranopia (green-blind)
#645D3D
Tritanopia (blue-blind)
#A51C37
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #973140; /* rgb */ color: rgb(151, 49, 64); /* oklch */ color: oklch(46.8% 0.136 15.6);
Tailwind
colors: {
custom: {
50: '#bb6f74',
500: '#973140',
950: '#000000',
},
}SCSS
$custom: #973140; $custom-light: #bb6f74; $custom-dark: #000000;
JSON
{
"hex": "#973140",
"rgb": {
"r": 151,
"g": 49,
"b": 64
},
"hsl": {
"h": 351.176,
"s": 51,
"l": 39.216
},
"oklch": {
"l": 0.46758,
"c": 0.136,
"h": 15.6
},
"luminance": 0.09146
}Semantic roles & 50–950 ramp
primary
#973140
secondary
#6BB9AD
accent
#DAC64D
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#130808
muted
#827B7B