#97311D#97311D

#97311D is a mid, vivid red. Relative luminance 0.089; OKLCH L 46.2% C 0.140 H 33.1°. Best body text is #FFFFFF at 7.57:1 contrast (WCAG AA passes).

Color values

HEX	#97311D
RGB	rgb(151, 49, 29)
HSL	hsl(10, 68%, 35%)
HSV	hsv(10, 81%, 59%)
CMYK	cmyk(0%, 67.5%, 80.8%, 40.8%)
CIE-LAB	lab(35.73, 41.63, 35.28)
CIE-LCH	lch(35.73, 54.57, 40.28°)
OKLab	oklab(46.18% 0.1177 0.0766)
OKLCH	oklch(46.18% 0.14 33.1)
XYZ	xyz(14.0842, 8.8667, 2.1320)
Luminance	0.0887 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97311D #1D8397

analogous

#971D46 #97311D #976E1D

triadic

#97311D #1D9731 #311D97

tetradic

#97311D #46971D #1D8397 #6E1D97

square

#97311D #46971D #1D8397 #6E1D97

split-complementary

#97311D #1D976E #1D4697

monochromatic

#301009 #642013 #97311D #CA4227 #DE6851

Accessibility & contrast

On white

7.57

#97311D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#97311D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97311D

7.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97311D	#FFFFFF	#000000	##FFFFFF
##97311D	1.00	7.57	2.77	7.57
#FFFFFF	7.57	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E461A

Deuteranopia (green-blind)

#685C19

Tritanopia (blue-blind)

#A7122D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #97311d;
/* rgb */ color: rgb(151, 49, 29);
/* oklch */ color: oklch(46.2% 0.140 33.1);

Tailwind

colors: {
  custom: {
    50: '#be6f5b',
    500: '#97311d',
    950: '#000000',
  },
}

SCSS

$custom: #97311d;
$custom-light: #be6f5b;
$custom-dark: #000000;

JSON

{
  "hex": "#97311d",
  "rgb": {
    "r": 151,
    "g": 49,
    "b": 29
  },
  "hsl": {
    "h": 9.836,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46178,
    "c": 0.14044,
    "h": 33.1
  },
  "luminance": 0.08865
}

Semantic roles & 50–950 ramp

primary

#97311D

secondary

#4FAEC0

accent

#CEEB3D

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140804

muted

#827B79

Preview Lab

Preview with #97311D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →