#973044#973044

#973044 is a mid, vivid red. Relative luminance 0.091; OKLCH L 46.7% C 0.137 H 12.8°. Best body text is #FFFFFF at 7.44:1 contrast (WCAG AA passes).

Color values

HEX	#973044
RGB	rgb(151, 48, 68)
HSL	hsl(348, 52%, 39%)
HSV	hsv(348, 68%, 59%)
CMYK	cmyk(0%, 68.2%, 55%, 40.8%)
CIE-LAB	lab(36.20, 44.38, 12.06)
CIE-LCH	lch(36.20, 45.99, 15.20°)
OKLab	oklab(46.74% 0.134 0.0304)
OKLCH	oklch(46.74% 0.137 12.8)
XYZ	xyz(14.8642, 9.1125, 6.4439)
Luminance	0.0911 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973044 #309783

analogous

#973078 #973044 #975030

triadic

#973044 #449730 #304497

tetradic

#973044 #789730 #309783 #503097

square

#973044 #789730 #309783 #503097

split-complementary

#973044 #309750 #307897

monochromatic

#3A121A #69212F #973044 #C3415B #D27083

Accessibility & contrast

On white

7.44

#973044 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#973044 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973044

7.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973044	#FFFFFF	#000000	##FFFFFF
##973044	1.00	7.44	2.82	7.44
#FFFFFF	7.44	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494844

Deuteranopia (green-blind)

#635D41

Tritanopia (blue-blind)

#A51C38

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #973044;
/* rgb */ color: rgb(151, 48, 68);
/* oklch */ color: oklch(46.7% 0.137 12.8);

Tailwind

colors: {
  custom: {
    50: '#bb6f77',
    500: '#973044',
    950: '#000000',
  },
}

SCSS

$custom: #973044;
$custom-light: #bb6f77;
$custom-dark: #000000;

JSON

{
  "hex": "#973044",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 68
  },
  "hsl": {
    "h": 348.35,
    "s": 51.759,
    "l": 39.02
  },
  "oklch": {
    "l": 0.46737,
    "c": 0.13742,
    "h": 12.8
  },
  "luminance": 0.09111
}

Semantic roles & 50–950 ramp

primary

#973044

secondary

#6AB9AA

accent

#DBC04D

background

#FCF6F7

surface

#F8ECED

border

#D1C7C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →