#97303F#97303F
#97303F is a mid, vivid red. Relative luminance 0.091; OKLCH L 46.6% C 0.137 H 15.8°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).
Color values
| HEX | #97303F |
|---|---|
| RGB | rgb(151, 48, 63) |
| HSL | hsl(351, 52%, 39%) |
| HSV | hsv(351, 68%, 59%) |
| CMYK | cmyk(0%, 68.2%, 58.3%, 40.8%) |
| CIE-LAB | lab(36.09, 43.98, 15.10) |
| CIE-LCH | lch(36.09, 46.50, 18.95°) |
| OKLab | oklab(46.62% 0.132 0.0374) |
| OKLCH | oklch(46.62% 0.137 15.8) |
| XYZ | xyz(14.7180, 9.0541, 5.6743) |
| Luminance | 0.0905 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.55
Cranberry
#9E003A
ΔE00 5.20
Light Maroon
#A24857
ΔE00 6.67
Raspberry (survey)
#B00149
ΔE00 6.81
Red Wine
#8C0034
ΔE00 6.82
Purplish Red
#B0054B
ΔE00 7.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#97303F #309788
analogous
#973073 #97303F #975530
triadic
#97303F #3F9730 #303F97
tetradic
#97303F #739730 #309788 #553097
square
#97303F #739730 #309788 #553097
split-complementary
#97303F #309755 #307397
monochromatic
#3A1218 #69212C #97303F #C34154 #D2707E
Accessibility & contrast
On white
7.47
#97303F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.81
#97303F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #97303F
7.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##97303F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##97303F | 1.00 | 7.47 | 2.81 | 7.47 |
| #FFFFFF | 7.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A473F
Deuteranopia (green-blind)
#645D3C
Tritanopia (blue-blind)
#A51A36
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #97303f; /* rgb */ color: rgb(151, 48, 63); /* oklch */ color: oklch(46.6% 0.137 15.8);
Tailwind
colors: {
custom: {
50: '#bb6f73',
500: '#97303f',
950: '#000000',
},
}SCSS
$custom: #97303f; $custom-light: #bb6f73; $custom-dark: #000000;
JSON
{
"hex": "#97303f",
"rgb": {
"r": 151,
"g": 48,
"b": 63
},
"hsl": {
"h": 351.262,
"s": 51.759,
"l": 39.02
},
"oklch": {
"l": 0.46617,
"c": 0.13716,
"h": 15.8
},
"luminance": 0.09052
}Semantic roles & 50–950 ramp
primary
#97303F
secondary
#6AB9AE
accent
#DBC64D
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130808
muted
#827B7B