#97301F#97301F

#97301F is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.1% C 0.141 H 31.9°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#97301F
RGB	rgb(151, 48, 31)
HSL	hsl(9, 66%, 36%)
HSV	hsv(9, 79%, 59%)
CMYK	cmyk(0%, 68.2%, 79.5%, 40.8%)
CIE-LAB	lab(35.59, 42.14, 34.03)
CIE-LCH	lch(35.59, 54.17, 38.93°)
OKLab	oklab(46.08% 0.1197 0.0746)
OKLCH	oklch(46.08% 0.141 31.9)
XYZ	xyz(14.0684, 8.7942, 2.2527)
Luminance	0.0879 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97301F #1F8697

analogous

#971F4A #97301F #976C1F

triadic

#97301F #1F9730 #301F97

tetradic

#97301F #4A971F #1F8697 #6C1F97

square

#97301F #4A971F #1F8697 #6C1F97

split-complementary

#97301F #1F976C #1F4A97

monochromatic

#31100A #642015 #97301F #CA4029 #DC6854

Accessibility & contrast

On white

7.61

#97301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#97301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97301F

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97301F	#FFFFFF	#000000	##FFFFFF
##97301F	1.00	7.61	2.76	7.61
#FFFFFF	7.61	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E451C

Deuteranopia (green-blind)

#675C1B

Tritanopia (blue-blind)

#A6102D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #97301f;
/* rgb */ color: rgb(151, 48, 31);
/* oklch */ color: oklch(46.1% 0.141 31.9);

Tailwind

colors: {
  custom: {
    50: '#bd6e5c',
    500: '#97301f',
    950: '#000000',
  },
}

SCSS

$custom: #97301f;
$custom-light: #bd6e5c;
$custom-dark: #000000;

JSON

{
  "hex": "#97301f",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 8.5,
    "s": 65.934,
    "l": 35.686
  },
  "oklch": {
    "l": 0.46078,
    "c": 0.14099,
    "h": 31.9
  },
  "luminance": 0.08792
}

Semantic roles & 50–950 ramp

primary

#97301F

secondary

#52B0BF

accent

#D1E93F

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#140704

muted

#827A79

Preview Lab

Preview with #97301F

Body copy rendered with the generated semantic roles for this colour.

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