#9729A3#9729A3

#9729A3 is a mid, highly saturated purple. Relative luminance 0.108; OKLCH L 50.3% C 0.200 H 323.6°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#9729A3
RGB	rgb(151, 41, 163)
HSL	hsl(294, 60%, 40%)
HSV	hsv(294, 75%, 64%)
CMYK	cmyk(7.4%, 74.8%, 0%, 36.1%)
CIE-LAB	lab(39.26, 60.02, -42.59)
CIE-LCH	lch(39.26, 73.60, 324.64°)
OKLab	oklab(50.27% 0.1613 -0.1189)
OKLCH	oklch(50.27% 0.2 323.6)
XYZ	xyz(20.1657, 10.8108, 35.6678)
Luminance	0.1081 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9729A3 #35A329

analogous

#5A29A3 #9729A3 #A32972

triadic

#9729A3 #A39729 #29A397

tetradic

#9729A3 #A35A29 #35A329 #2972A3

square

#9729A3 #A35A29 #35A329 #2972A3

split-complementary

#9729A3 #72A329 #29A35A

monochromatic

#3C1041 #6A1D72 #9729A3 #BF3BCE #CF6CDA

Accessibility & contrast

On white

6.64

#9729A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#9729A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9729A3

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9729A3	#FFFFFF	#000000	##FFFFFF
##9729A3	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054A6

Deuteranopia (green-blind)

#3F61A0

Tritanopia (blue-blind)

#9A3F64

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #9729a3;
/* rgb */ color: rgb(151, 41, 163);
/* oklch */ color: oklch(50.3% 0.200 323.6);

Tailwind

colors: {
  custom: {
    50: '#b96fbf',
    500: '#9729a3',
    950: '#000000',
  },
}

SCSS

$custom: #9729a3;
$custom-light: #b96fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#9729a3",
  "rgb": {
    "r": 151,
    "g": 41,
    "b": 163
  },
  "hsl": {
    "h": 294.098,
    "s": 59.804,
    "l": 40
  },
  "oklch": {
    "l": 0.50269,
    "c": 0.20035,
    "h": 323.6
  },
  "luminance": 0.1081
}

Semantic roles & 50–950 ramp

primary

#9729A3

secondary

#70C167

accent

#E34554

background

#FBF7FB

surface

#F7EDF7

border

#D0C8D0

text

#120812

muted

#817B81

Preview Lab

Preview with #9729A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →