#9729A1#9729A1
#9729A1 is a mid, vivid purple. Relative luminance 0.107; OKLCH L 50.1% C 0.199 H 324.3°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).
Color values
| HEX | #9729A1 |
|---|---|
| RGB | rgb(151, 41, 161) |
| HSL | hsl(295, 59%, 40%) |
| HSV | hsv(295, 75%, 63%) |
| CMYK | cmyk(6.2%, 74.5%, 0%, 36.9%) |
| CIE-LAB | lab(39.14, 59.67, -41.59) |
| CIE-LCH | lch(39.14, 72.73, 325.13°) |
| OKLab | oklab(50.14% 0.1614 -0.1159) |
| OKLCH | oklch(50.14% 0.199 324.3) |
| XYZ | xyz(19.9879, 10.7397, 34.7315) |
| Luminance | 0.1074 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Barney Purple
#A00498
ΔE00 3.38
Warm Purple
#952E8F
ΔE00 3.47
Barney
#AC1DB8
ΔE00 4.49
Purply
#983FB2
ΔE00 4.71
Medium Purple
#9E43A2
ΔE00 5.30
Purple (survey)
#7E1E9C
ΔE00 5.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#9729A1 #33A129
analogous
#5B29A1 #9729A1 #A1296F
triadic
#9729A1 #A19729 #29A197
tetradic
#9729A1 #A15B29 #33A129 #296FA1
square
#9729A1 #A15B29 #33A129 #296FA1
split-complementary
#9729A1 #6FA129 #29A15B
monochromatic
#3C103F #691D70 #9729A1 #C13ACD #D06BD9
Accessibility & contrast
On white
6.67
#9729A1 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.15
#9729A1 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #9729A1
6.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##9729A1 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##9729A1 | 1.00 | 6.67 | 3.15 | 6.67 |
| #FFFFFF | 6.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0054A4
Deuteranopia (green-blind)
#40619E
Tritanopia (blue-blind)
#9A3F63
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #9729a1; /* rgb */ color: rgb(151, 41, 161); /* oklch */ color: oklch(50.1% 0.199 324.3);
Tailwind
colors: {
custom: {
50: '#b96fbd',
500: '#9729a1',
950: '#000000',
},
}SCSS
$custom: #9729a1; $custom-light: #b96fbd; $custom-dark: #000000;
JSON
{
"hex": "#9729a1",
"rgb": {
"r": 151,
"g": 41,
"b": 161
},
"hsl": {
"h": 295,
"s": 59.406,
"l": 39.608
},
"oklch": {
"l": 0.50143,
"c": 0.1987,
"h": 324.3
},
"luminance": 0.10738
}Semantic roles & 50–950 ramp
primary
#9729A1
secondary
#6DC066
accent
#E34552
background
#FBF7FB
surface
#F7EDF7
border
#D0C8D0
text
#120812
muted
#817B81