#972940#972940
#972940 is a mid, vivid red. Relative luminance 0.085; OKLCH L 45.9% C 0.145 H 13.0°. Best body text is #FFFFFF at 7.76:1 contrast (WCAG AA passes).
Color values
| HEX | #972940 |
|---|---|
| RGB | rgb(151, 41, 64) |
| HSL | hsl(347, 57%, 38%) |
| HSV | hsv(347, 73%, 59%) |
| CMYK | cmyk(0%, 72.8%, 57.6%, 40.8%) |
| CIE-LAB | lab(35.08, 46.89, 13.10) |
| CIE-LCH | lch(35.08, 48.69, 15.60°) |
| OKLab | oklab(45.87% 0.1414 0.0327) |
| OKLCH | oklch(45.87% 0.145 13) |
| XYZ | xyz(14.4822, 8.5374, 5.7348) |
| Luminance | 0.0853 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.65
Rouge
#AB1239
ΔE00 4.50
Red Wine
#8C0034
ΔE00 5.29
Raspberry (survey)
#B00149
ΔE00 5.48
Purplish Red
#B0054B
ΔE00 5.67
Purple Red
#990147
ΔE00 6.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972940 #299780
analogous
#972977 #972940 #974929
triadic
#972940 #409729 #294097
tetradic
#972940 #779729 #299780 #492997
square
#972940 #779729 #299780 #492997
split-complementary
#972940 #299749 #297797
monochromatic
#370F17 #671C2C #972940 #C73654 #D5657D
Accessibility & contrast
On white
7.76
#972940 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.71
#972940 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972940
7.76:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972940 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972940 | 1.00 | 7.76 | 2.71 | 7.76 |
| #FFFFFF | 7.76 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.71 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.76 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#454440
Deuteranopia (green-blind)
#625B3D
Tritanopia (blue-blind)
#A50D32
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #972940; /* rgb */ color: rgb(151, 41, 64); /* oklch */ color: oklch(45.9% 0.145 13.0);
Tailwind
colors: {
custom: {
50: '#bc6b74',
500: '#972940',
950: '#000000',
},
}SCSS
$custom: #972940; $custom-light: #bc6b74; $custom-dark: #000000;
JSON
{
"hex": "#972940",
"rgb": {
"r": 151,
"g": 41,
"b": 64
},
"hsl": {
"h": 347.455,
"s": 57.292,
"l": 37.647
},
"oklch": {
"l": 0.45872,
"c": 0.14517,
"h": 13
},
"luminance": 0.08535
}Semantic roles & 50–950 ramp
primary
#972940
secondary
#61BBA8
accent
#E1C047
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B