#9728AD#9728AD

#9728AD is a mid, highly saturated purple. Relative luminance 0.111; OKLCH L 50.8% C 0.210 H 320.3°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#9728AD
RGB	rgb(151, 40, 173)
HSL	hsl(290, 62%, 42%)
HSV	hsv(290, 77%, 68%)
CMYK	cmyk(12.7%, 76.9%, 0%, 32.2%)
CIE-LAB	lab(39.77, 62.17, -47.75)
CIE-LCH	lch(39.77, 78.39, 322.48°)
OKLab	oklab(50.83% 0.1613 -0.1339)
OKLCH	oklch(50.83% 0.21 320.3)
XYZ	xyz(21.0632, 11.1151, 40.5630)
Luminance	0.1111 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728AD #3EAD28

analogous

#5528AD #9728AD #AD2881

triadic

#9728AD #AD9728 #28AD97

tetradic

#9728AD #AD5528 #3EAD28 #2881AD

square

#9728AD #AD5528 #3EAD28 #2881AD

split-complementary

#9728AD #81AD28 #28AD55

monochromatic

#40114A #6C1D7B #9728AD #BA3FD3 #CC71DE

Accessibility & contrast

On white

6.52

#9728AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#9728AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728AD

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728AD	#FFFFFF	#000000	##FFFFFF
##9728AD	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B1

Deuteranopia (green-blind)

#3661AA

Tritanopia (blue-blind)

#98446A

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #9728ad;
/* rgb */ color: rgb(151, 40, 173);
/* oklch */ color: oklch(50.8% 0.210 320.3);

Tailwind

colors: {
  custom: {
    50: '#ba6fc6',
    500: '#9728ad',
    950: '#000000',
  },
}

SCSS

$custom: #9728ad;
$custom-light: #ba6fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#9728ad",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 173
  },
  "hsl": {
    "h": 290.075,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.50835,
    "c": 0.20968,
    "h": 320.3
  },
  "luminance": 0.11114
}

Semantic roles & 50–950 ramp

primary

#9728AD

secondary

#7AC56C

accent

#E6425D

background

#FBF7FC

surface

#F7EDF8

border

#D0C8D1

text

#120813

muted

#817B82

Preview Lab

Preview with #9728AD

Body copy rendered with the generated semantic roles for this colour.

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